article thumbnail

Must Know Content Marketing Facts for Startups

Writtent Blog

All businesses can use content marketing, but startups need it the most. To spread brand awareness To improve SEO on a brand-new website To build trust and authority To engage with customers, leads, and fans Plus, content marketing for startups is cost-effective, so it helps you maximize the return on a limited amount of funding.

Startup 97
article thumbnail

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Use Facebook and Google Retargeting to bootstrap the SaaS Startup.

Startup 96
article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

article thumbnail

How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

Five months after launching was the first time my creator startup hit four-figures in earnings. What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first.

Startup 61
article thumbnail

How to Create a Social Media Calendar (and What You Need in It)

Rebekah Radice

Do you scramble to find content to post on social media? If you struggle to organize, plan, and post content to social media… there’s a better way! In this episode of the Brand Authority Podcast, I share the first of a three-part system on how to create your customized social media calendar.

article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93