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Facebook Publishes New Guide to Influencer Marketing and its Rising Benefits

Social Media Today

The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP. YouTubeAsksObama [Influencers case study].

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. A Facebook page was developed, it wasn’t actively utilized for the short campaign. For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Background: . 425 Tweets. Media Coverage: .

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

comScore 299
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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. We used promotions on Facebook to build this list. Background: . Increased Awareness: 3,800%.

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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. Social Media Examiner.

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Social Media Case Studies: Jimmy Fallon Can Teach Social Media

Devumi

Read how the late night comedian uses his online presence to boost his show in this social media case study. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. A large part of that success is thanks to his major presence on social media.