How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic.

5 Clever Goal-Focused Facebook Campaign Ideas

Simply Measured

Here are five goal-focused campaign ideas for Facebook in particular. Consider starting an online Facebook challenge. Ask your Facebook fans to promote the challenge, by recording themselves doing it, and then sharing it online. Leverage Facebook Live.

Trending Sources

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals.

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

If you’re thinking of running an influencer marketing campaign, it can be a little daunting: How to do I discover the right influencers? A step-by-step guide to running a micro-influencer marketing campaign. Coordinate the campaign. For videos, maybe YouTube or Facebook.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. Do you use Facebook video? Discounts or promotions.

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Double Your Facebook Likes in 10 Minutes a Day [Infographic]

Pamorama

How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. The art and science of Facebook marketing can seem mysterious and daunting, and likes in and of themselves are not a magic bullet for increasing sales.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” So let’s dive into the Super Sweet Six: Facebook’s best features right now.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Promoting businesses on social media such as Facebook and Twitter is huge these days. Image via BigStockPhoto.com.

How To Write A Post That Will Rock Your Facebook

SocialFish

Are you getting the kind of response you want from your Facebook posts? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Then please, read on… Some Facebook Posting Basics.

5 Psychological Tips for Selling on Facebook

Sprout Social

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page?

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7 Ways to Increase eCommerce Sales with Facebook Ads

Simply Measured

billion monthly active Facebook users, Facebook Ads are a great way to increase eCommerce sales. Don’t worry if you have no idea how to approach advertising on Facebook. Here’s how to get started: Upload your catalog to Facebook Business Manager: Include the information for all the products you want to promote. Build a dynamic template: This lets Facebook extract relevant products and information automatically. Grow your business sales with Facebook ads.

How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If

What Does a Facebook Sales Funnel Look Like?

agora pulse

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place.

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10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users.

Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

Brands including MillerCoors, Heineken, Ciroc Vodka and Patron Spirits are collaborating with transportation apps (Hailo, Taxi Magic, Uber) to offer discounts on your ride home ( AdAge ). Social Media Campaigns alcohol beer Hailo liquor mobile apps taxi apps Taxi Magic Uber

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Most Facebook brand pages aren’t actually online communities. Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community. The vast majority of fans don’t participate on Facebook pages.

How to Create Effective Facebook Lead Generation Ads

Sprout Social

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. Why Facebook Advertising?

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page.

How to Increase Content Discovery on Facebook, Instagram, and Twitter

Simply Measured

Here are a few tips for Twitter, Facebook, and Instagram. How to Get Your Content Discovered on Facebook. On Facebook, the best way to drive more reach and get more eyes on your content is to inspire people to share it. Explore Facebook’s Advertising Options.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. While I typically focus on the subject of Facebook ads, today I’m going to branch out a bit more broadly. Facebook Ads.

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The Perfect Use of Custom Audiences Through Facebook Ads

Stay N' Alive

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. You import that email list into Facebook''s Power Editor. Facebook matches those emails with Facebook users that also use those emails.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons.

How to Boost eCommerce Sales with Instagram

Convince & Convert

Today, brands are no longer relying on Facebook alone to promote their products and services. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals.

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

? Do you work a lot on Facebook to sell your Brand / Business? Add to this most people seem to be on Facebook. What''s more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. This is a space where even if Facebook does not ban you - your Community Members will flag you and unsubscribe from your Page.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions.

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. Also, notifications can be sent to encourage users to return to the campaign daily.

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

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How to Squeeze the Most out of Your Facebook Posts

ProBlogger

Facebook is an unbelievably potent marketing tool when used correctly. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. Facebook is an extremely fleeting stimulus source.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About?

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked on an ad selling a product. Set Up A Facebook Store.

Should You Use a QR Code?

Waxing UnLyrical

Perhaps a coupon for a free sample, or a discount code? So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign.

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Incentivizing is always a bonus, you can do this with free product, discounts, or gift cards, but it isn’t always necessary. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

Best Practices for Measuring Your Social Influencer Program

Simply Measured

24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Your influencer marketing campaign may involve promoting discounts or limited-time offers through influencers.

Fetching Friday – Resources Mashup & Facebook Law

Kikolani

How To] Create a Conversion-Oriented Social Ad Campaign – Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter. Facebook Law for Idiots. Facebook Law for Idiots.

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