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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consider pulling back.

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Facebook for Business Tip #5: Offers, Discounts & Deals

Firebelly

Facebook fans want discounts. In fact, it’s the number one reason they’ll “Like&# a Facebook page. I discussed this in more detail in a March 2010 post called Hook A Facebook Fan Up: They’re Looking For Discounts. Facebook For Business Tip #2: Promote Your Page Offline.

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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads. Generate Sales.

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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). You’re competing with millions of other advertisers in the Facebook ads auction. People love deals, so offer those discounts and sales now. No deals, no discounts, no difference in your product or service.

CPM 209
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Meta Adds New Lead Generation Tools on Facebook

Social Media Today

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.

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Fetching Friday – Resources Mashup, November Discounts & Life on Facebook

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. Is Facebook missing 370 million users ? Learn what your Facebook profile looks like to others – make sure your private information is really private.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion.

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