Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Social media No surprises here!

Influencer 94

Influencer UGC Metrics Case Study 94

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

JULY 19, 2023

But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. This broad focus and variety of content types help Nike engage a wide range of audiences while using the clout of its big-name athletes to drive up views. 4) Heinz @heinz_us / 60.5K

Brands 130

Brands Energy Sports Fashion 130

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Brian : 19.

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. As a result, it makes sense to introduce the new MINI with a campaign that’s dedicated to answering their questions in an educational and fun way. Videos serve as engaging Q&A story vignettes. Can you twerk?”

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Campaign Features Video Case Study 142

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. As audience and engagement grows, so does the data.

Instagram 162

Instagram Strategy Marketing Metrics 162

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Samsung #DoWhatYouCant. Nothing like sports to bring out patriotism!

Campaign 110

Campaign Social Media Sports Mobile 110

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The funny, engaging commercials (view them below) had 642 airings in the U.S. on 421 different telecasts.

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Comments Analytics Case Study Social Media 189

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. According to HootSuite, the average engagement rate for Facebook video posts is 0.26%. Source: Instagram ).

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Examples Retail Instagram Buy 221

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 115

Brands How To Authentication Collaboration 115

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JUNE 27, 2023

It offers tips on content creation, platform updates, and audience engagement. They can learn a lot about how their account is doing, including: Metrics like reach Impressions Engagement The types of people who follow them These valuable insights give users a thorough picture of how their audience behaves and how well their content performs.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . In some cases, an account rep may set up your account for you. Creating a new ad campaign. The top-level is the campaign. Choose your ad campaign’s objective.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

FEBRUARY 1, 2024

It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy. If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. Harness the power of hashtags. Do hashtags work anymore? This video uses two different hashtag strategies.

Strategy 131

Strategy Brands Hubspot Survey 131

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Samsung #DoWhatYouCant. Nothing like sports to bring out patriotism!

Campaign 60

Campaign Social Media Sports Mobile 60

Unmetric

AUGUST 19, 2019

Track relevant hashtags. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting. You can dissect which type of your posts garner more engagement and at what time. A social media monitoring tool can track: Monitor mentions of your brand.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

MARCH 2, 2022

Those people are engaging with retail brands on social. Gartner predicts that more than 60% of all customer service engagements will be resolved through digital or self-serve channels like social messaging and chat by 2023. Engage with your audience. That’s more than 4.6 billion people, up from 1.5 billion a decade ago.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

JUNE 6, 2022

You may have seen those Instagram posts with a hashtag stating the creator is a partner or just plain ‘Paid partnership’ at the top. Case studies of user-generated content in action There are many instances of user-generated content in action.

UGC 71

UGC Content Case Study Influencer 71

Keyhole.co

JUNE 7, 2023

Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers. Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand.

B2B 52

B2B Tips Brands Marketing 52

agora pulse

DECEMBER 20, 2016

The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies. Choose Relevant Hashtags. more engagement than those with none.

Instagram 60

Instagram Video Hashtag Case Study 60

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. Here is a video case study for your reference: Similar Posts: From Destination Social to Dispersed Social: 10 Trends in Social Media [Presentation].

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. LinkedIn also found that while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Employees who trust their employer are twice as likely to engage in employee advocacy.

Social Media 111

Social Media Guidelines HootSuite How To 111

Ari Herzog

MARCH 13, 2012

With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). Women are dishing it up. I tweeted my reaction.

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Company Tumblr Case Study Hashtag 152

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Beyond Instagram.

Campaign 60

Campaign Instagram Transportation Film 60

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2.

Social Media 59

Social Media Apple Trends Reputation 59

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. In this campaign, user-generated images support the airport’s goal of raising awareness of the destinations travelers can visit from Schiphol. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 155

Airlines Instagram Tourism Hotels 155

Keyhole.co

JANUARY 27, 2023

Samsung experienced five times more ROI by promoting its Galaxy S6 smartphone through video ad campaigns in Argentina. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Unmetric

AUGUST 28, 2019

This indicates that you missed out on looking at 30% of possible engagement for your brand. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. HubSpot isn’t a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Socialmedia.biz

SEPTEMBER 12, 2016

Engagement on Instagram is astounding, making it a visual marketer’s dream. In addition, innovative third-party tools have developed solutions that leverage Instagram’s advertising API to allow people to create engaging promoted posts that convert more effectively than conventional ads. Instagram users like shared photos 4.2

Instagram 60

Instagram Tips UGC Case Study 60

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. With some of your larger clients, you might have multiple campaigns to manage or report on. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Sprout Social

APRIL 6, 2023

With Sprout Social, you can get a list of hashtags, keywords and topics relevant to your brand and audience to inform your content planning. Content calendar examples for business Sprout’s social media content calendar Sprout Social offers social media calendar tools to plan, build and track social posts and entire campaigns.

Content 82

Content Collaboration Project Template 82