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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. To answer that, let’s dive into Adam’s case studies. We need to get them to change.”

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Social Media Case Study: Discover Boating

Ignite Social Media

One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Discover Boating also wanted to engage a younger audience. Social Media Case Study Results. point lift over the control group 12.3-point

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat. The project.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. ” 3.

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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”