Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Why: “In today’s digital age, to remain relevant and attract a younger generation, heritage brands need to move to digital marketing strategies,” states Delphine Reynaud in this Traackr post (d isclosure: SBC client ) that introduces us to how Barone Ricasoli used a digital marketing strategy to “generate online engagement with a younger audience and drive a real connection to the brand.”

Social Media Case Study: Discover Boating

Ignite Social Media

You can read more about our social media case study below. Discover Boating also wanted to engage a younger audience. We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase. Social Media Case Study Results. We also conducted a Facebook Brand Lift study during the course of the campaign. Check out more on this social media case study and other industry leading case studies.

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Instagram Case Study: Vanilla and Bean

Jenn's Trends

Today’s case study is one of those accounts. I love what she does with her images, captions, calls-to-action, and engagement. And so, this is the perfect account for another Instagram case study. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends. Some accounts just “get” Instagram.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 These audiences included look-a-like audiences, engaged custom audiences, interest based targeting, and behavior based targeting. While driving direct results from social media can be challenging for retailers, Ignite has multiple case studies in a variety of verticals that demonstrate it can be done efficiently and effectively.

Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us.

Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Facebook Instagram Social Media Case Studies Twitter content marketing facebook marketing hashtag marketing instagram marketing twitter marketing video marketingTaco Bell is one of the most popular fast food chains in the USA.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. To engage with them before they had their babies. Social Presence Isn’t Enough to Keep an Audience Engaged. One of the things that resonated with me from hearing Kendra talk about her campaign is that social presence is not enough to keep an engaged audience. Image via BigStockPhoto.com.

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight.

More Time for Sharing Great Music: Iceland Music Case Study

agora pulse

We recently had an engaging conversation about social media management with Cheryl K Ang , Iceland Music’s project manager, North America, and music supervisor. Iceland Music is a non-profit organization creating business development for Icelandic musicians looking to export their music to other countries. It creates business infrastructures within Iceland and a network of connections of music managers, labels, and publishers, both inside and outside of Iceland.

Case Study: The Local Stories Project

Mindjumpers

Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . Today the localized stories have proven successful by creating a high amount of engagement, and NPR has expanded the number of stations involved and are continuing the project. Last week we discussed the importance of Local Social Management.

Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us.

CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. I recently purchased a ticket to fly from Boston to Denver over Columbus Day weekend.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. Case Study Facebook Retail case study event marketing marketing measurement social media strategy Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.

Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

Marketing Fail: iNET Web Case Study

Taylor Marek

Compared to print, where someone is just reading something, you are capturing more senses and engaging that person with your message. With social media, you are engaging that person’s senses and encouraging them to respond, building a relationship with an individual that is impossible with television, radio, and print combined. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media. The tagged bands will then — most of the time — like the post and, in the best cases, share the post.

Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Compared to print, where someone is just reading something, you are capturing more senses and engaging that person with your message. Any company you’d like to see a case study on?

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. The tagged bands will then — most of the time — like the post and, in the best cases, share the post.

Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas” in our little book, please contact us.

Case Study of 7 Hotels Online

Ari Herzog

With user-friendly icons on the bottom of the corporate website, their catchy-phrased blog , Facebook page , Twitter page @TheBestWestern , and YouTube channel are interactive and engaging. If your favorite hotel isn’t highlighted above, let me know what it is and whether social networking sites are linked therein. -- Thank you for reading Case Study of 7 Hotels Online at AriWriter. Related posts: Case Study: Britney Spears on Twitter.

How One Company Is Dominating Giveaways To Win At Instagram Marketing: A Case Study

Forbes Social Media

But in this ecosystem, marketers are needing to find new, creative ways to increase engagement—and one of those is Instagram giveaways. Organic growth used to be something influencers and brands could count on.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media). Breast cancer still impacts too many lives.

Case Study: How a Blogger Became a Startup Founder

ProBlogger

Writally is a content creation tool that helps people write original content when they don’t feel confident about writing for regular people, or their content lacks engagement. While nobody enters a startup thinking they’re going to fail, in 75% of cases they do. In some cases, you may drop your initial idea altogether. The post Case Study: How a Blogger Became a Startup Founder appeared first on ProBlogger. Case Studies

Marketing Fail: iNET Web Case Study

Taylor Marek

Compared to print, where someone is just reading something, you are capturing more senses and engaging that person with your message. With social media, you are engaging that person’s senses and encouraging them to respond, building a relationship with an individual that is impossible with television, radio, and print combined. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web.

Your customers are not using Social Media-Case Study

Direct Marketing Observations

The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable. If we look under the hood of the SMB owner, we would see that though he is on multiple platforms, there is minimal engagement.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. In fact, it don’t need to be in social media at all (most major brands don’t have to engage so much as monitor and be able to react, sorry to burst everyone’s bubble). Apple: A Case Study in Why Brands Should Control Their Stories. It is very rare that social media is used to propel or hurt brands in significant business-altering ways.

How to write a social media case study (with template)

Sprout Social

To new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes.

How to Build an End to End Social Media Conversion Process [case study]

Razor Social

In case you don’t know the tool it’s for building your following on Twitter. In this case Mike has a a cool challenge. But as you can see there are two additional opportunities to engage: a). The post How to Build an End to End Social Media Conversion Process [case study] appeared first on Social media and content marketing technology. You generate sales from social media but not on social media. Would you like an example that you can follow?

Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Engagement is Key to Success on LinkedIn. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways.

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Results and Insights from Studying More Than 75,000 Facebook Ads – AdEspresso. So this specific case study focused on the eCommerce company called Brevite.

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

How Interview Blogs Work [Case Study]

ProBlogger

SB: I think the biggest thing is not to focus on the number of followers you have, but the quality with those followers and how much engagement you truly have with them. We’ve found that people who are on the email newsletter are the most engaged and into what we’re doing. This engagement builds fans that spread the word for you. How Interview Blogs Work [Case Study]. Case Studies blog content make money blogging

[CASE STUDY] How the United Soccer League Manages Its Nine Social Media Accounts

agora pulse

The mission of the USL Digital department is to promote its league, teams and players and keep its fans engaged year-round through content on the USL website and social channels. ” Wiskowski needed to make sure this tool offered an easy-to-use analytics and reporting system so that at any time, anyone on his four-person team could see exactly how their content was performing and who was engaging with them in a consistent manner.

Case Study: The 30-Minute Habit That Transformed Kelly’s Blog

ProBlogger

Today on the blog we have a case study from one of our readers. I often find I keep working once the timer rings because I’m engaged in what I’m doing, and want to keep going until I finish that particular task. The post Case Study: The 30-Minute Habit That Transformed Kelly’s Blog appeared first on ProBlogger.

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

To know in depth what the audience that engaged/participated in the campaign is like. With this action @HPUK attracted a segment with marked differences with respect to the traditional “technology purchasing decision-maker” This provides the answer to the question about the audiences that participated and engaged with the campaign. This week we publish the last post in this series about insights activation.

Content Week Case Study: Carly Heitlinger of The College Prepster

ProBlogger

In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested in – study breaks and bows on shoes, to name a few. The topics Carly features sit seamlessly alongside brands keen to reach her engaged and interested audience.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

As we've seen with Kotex ( Diva Marketing interview with the brand manager and agency) brands are exploring ways to engage with customers that go beyond a pin and comment. BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. We also add new images every few days so there are fresh pins for people to use so they will continue to stay engaged with our boards.

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Social Media Case Studies collage contest PicCollage Social Media Case Study social media contest Starbucks teens