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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? Traffic objective removed, leaving only Awareness and Engagement.

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What is Reservation Buying Type?

Jon Loomer

Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. Reservation is the alternative to Auction and has two objective options: Awareness and Engagement. Will you use the Reservation buying type?

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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How I’m Targeting People Most Engaged with My Reels

Jon Loomer

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

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Why You Should Buy Real Instagram Followers

Social Media Marketing

Having a massive following on Instagram can boost your account, something you can do when you buy real Instagram followers. With that said, it can be tempting to buy real Instagram followers to boost your account. Before you pay any service, make sure that you are buying real followers and not fake bots.

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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. more engaging than long-form video (The Sprout Social Index™). TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider ).

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