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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable. So, let’s explore how to collect and repurpose the good stuff your brand’s fans are already out there creating.

UGC 112
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Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. But like any other form of marketing, it has to be executed strategically.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Create Omnichannel Marketing Campaigns. UGC (user-generated content).

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers.

Trends 293
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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC is Credible.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls. Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

Content 112
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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Disclaimer: Pic-n-Post is a client of RedShift Writers.

Content 243
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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

Instagram 125
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. If you are planning to use YouTube in your marketing strategy in 2019, it’s not enough just to upload your videos.

Strategy 121
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7 Marketing Ideas For Hospitality Brands During A Travel Lull

Pixlee

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. Your marketing efforts could make all the difference in the challenges ahead, so best explore your options and gather new ideas. Partner up with influencers to show off your brand to a larger crowd.

Travel 56
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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

Brands 110
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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. And 23% of users follow companies and brands they purchase from on social media.

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How to Use Instagram Stories to Increase Reach

agora pulse

And as a marketer, it had the biggest flaw I saw with Snapchat marketing : the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. Stories take up a full mobile screen. While users may skip brands’ content in the feed, your content will absolutely pop up in their Stories stream.

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Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Shoploop is currently only available on mobile web, however they do plan to bring it to desktop users eventually. .

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Marketing. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. Source: Mobile Marketer.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. Even if you’re not specifically staffing for a customer service representative, it’s likely that your social media marketing team will have some level of interaction with some of your best consumers. Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates.

Skills 157
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022?

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Embracing influencer marketing or working with micro-influencers.

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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. This is where user-generated content (UGC) campaigns come in.

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How Brands Can Innovate With Pinterest in 2021

Pixlee

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest. Influencer Marketing.

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

When attempting to elevate your sports brand, it’s easy when the team is winning, but in challenging times, how can you go beyond brand recognition to ensure fans are still engaged? Brand Marketing Influencer Marketing Social Media Marketing

Sports 52
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Ask your fans to share photos and videos using a branded hashtag.

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How Brands Can Innovate With Pinterest in 2021

Pixlee

Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest. Influencer Marketing.

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How Ambassador Marketing Works Alongside the Creator Economy

Pixlee

Making waves in the marketing world can be a challenge for all businesses. Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . That strategy is ambassador marketing.

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Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. For instance, if your brand is opening a new store or hosting an event in a certain place you can pop a location tag onto the content to let viewers know where it’s taking place or encourage them to visit if they’re close to the area. Is your brand always coming up with something new? Share UGC.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Marketing 265
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4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. Pinterest marketing. So, let’s get started and look at the Pinterest marketing techniques you will want to know about. Pinterest marketing tips.

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10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. With so many people actively sharing and shopping, you want to make sure you’re optimizing your Black Friday marketing so you can target the right audience, convert your posts into sales, and join in on the festive fun. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday?

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8 Predictions for Social Media Marketing in 2022

Pixlee

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC.

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The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, which has not only created an incredible opportunity for brands, it has changed the landscape of digital marketing. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Brand Marketing

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

In order to get the most out of your content, your team will need to think of creative ways to stretch that content to work for your brand in the coming weeks and months. Fans and followers are always eager to share their experience, feedback, and creativity on social media, so it’s time all brands to start taking advantage of that. For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing.

Content 113
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47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Press Play on Video Marketing.

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