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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag. The post You Down with UGC?

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. UGC Drives Purchase Decisions . UGC is Credible.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls.

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Disclaimer: Pic-n-Post is a client of RedShift Writers.

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube.

The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. User-generated content equips marketing teams with one of their most powerful weapons in the quest for conversions: the voice of their customers.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Why UGC is Powerful for Beauty Brands.

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How to Use Instagram Stories to Increase Reach

agora pulse

And as a marketer, it had the biggest flaw I saw with Snapchat marketing : the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent. Stories take up a full mobile screen. Encourage Users to Create UGC.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

While not necessarily more technological demanding, Facebook 360 photos offer a wider and more practical range of possibilities for brands and individual users alike! How Brands Have Implemented 360 Photos. How Brands Can Innovate with 360 Photos.

10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday?

10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Press Play on Video Marketing.

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Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

It’s convenient, mobile-friendly, and gives you the space to get creative with your message. A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Scale video creation with UGC from your most passionate customers. For brands, this is a veritable playground. Social Media Marketing

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Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. If your brand has 10,000+ followers, you can use the linking feature in your Stories. Share UGC.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The Viral Garden): What are big brand saying about the ROI of social media?

11 chatbot marketing examples to boost your bot strategy

Sprout Social

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”.

10 Social Media Predictions for 2019

agora pulse

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. for every dollar invested in influencer marketing.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. Leveraging UGC to Its Fullest Potential. UGC helps people like and trust you.

The Do’s and Don’ts of Building a High-Converting Landing Page

Pixlee

Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Here is a good example of how to properly use images: Do make the page mobile friendly. eCommerce Marketing

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Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! .

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Ecommerce brands need to keep up with these changing demands if they want to remain. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content. eCommerce Marketing

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5 Ways to Woo Last-Minute Mother’s Day Shoppers

Convince & Convert

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush.

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How to Improve Your Instagram Reach

agora pulse

If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us. UGC is one of the best types of content for driving more engagement. A lot of brands focus only on selling on Instagram. Mobile app download ads.

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

eCommerce Best Practices to Boost Your Online Sales

Pixlee

Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. As a beginner, or if you’re an established firm seeking to gain access to global markets, understand that setting up an eCommerce site isn’t a one day’s task. Most eCommerce platforms started on mobile devices. Conduct Market Research.

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

After spending $1,500 on experiments, we found that square videos actually generate higher average views and engagement, especially on mobile phones, than landscape videos. While we were marketing to our fans, we weren’t growing our fan base much. 65% of people have more brand loyalty.

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6 Tips for Organizing Instagram Content with Later

Later

Your Media Library also automatically syncs between the web and the Later mobile app , so you can access your social content from anywhere! . For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

Saving Abandoned Carts With User-Generated Content

Pixlee

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.). eCommerce Marketing

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30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

With such a large audience, and some incredibly business friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies. Or you can use it to download your designs to your mobile phone directly.).

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Why We Love the New Instagram Stories Archive Feature

Pixlee

These updates provide a ton of value to brands on Instagram, allowing them to extend campaigns and promotions, create separate Highlights channels for product lines or collections, and optimize around high-performing Stories content that can now be saved. Social Media Marketing

Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? Brands often make the mistake of setting up an account on every social platform, believing that doing so will increase their presence in the social space and maximize their budget.

How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Marketing Around Telling Customers about Technology Investment. With brand image being a crucial area in need of improving, Domino’s new unified, tech-forward vision was shared broadly across owned, earned, and paid channels. Knowing the industry was moving to mobile, the brand took a mobile-first approach.

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