You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable. So, let’s explore how to collect and repurpose the good stuff your brand’s fans are already out there creating.

UGC 95

5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

UGC 63

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

UGC 46

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

UGC 69

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

UGC 40

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Q6: All brands want more sales.

UGC 40

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Shoploop is currently only available on mobile web, however they do plan to bring it to desktop users eventually. .

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Official Description: “Facetune helps you look your Hollywood best, even in photos taken on mobile phones.” Official Description: Shoot and edit your images with our superior mobile presets and advanced camera controls. Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. Plus, it’s a scalable way to source new and interesting creative that constantly engages customers with your brand. Wish, a mobile shopping site launched a #WishFamStories.

UGC 51

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

Brands 110

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. Source: Mobile Marketer.

Meme 117

How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. Measuring ROI from Instagram is a major challenge for any business, especially when it comes to the mobile shopping experience. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.

UGC 60

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert.

UGC 47

How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. Stories take up a full mobile screen. While users may skip brands’ content in the feed, your content will absolutely pop up in their Stories stream. Mobile App Downloads.

How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . And it has some very real applications in UGC. Brand Marketing

UGC 81

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. . UGC is 35% more memorable and 50% more trusted than other media , especially when it comes to marketing towards millennials.

UGC 49

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates. Knowing the difference between, “We received 22 Facebook Shares this month, ” and, “We received 22 Facebook Shares on UGC content this month and need a plan to encourage more UGC so so we can syndicate more of that type of content” is your ticket to elevating the brand’s social media presence.

Skills 123

Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. For instance, if your brand is opening a new store or hosting an event in a certain place you can pop a location tag onto the content to let viewers know where it’s taking place or encourage them to visit if they’re close to the area. Is your brand always coming up with something new? Share UGC.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

In order to get the most out of your content, your team will need to think of creative ways to stretch that content to work for your brand in the coming weeks and months. Fans and followers are always eager to share their experience, feedback, and creativity on social media, so it’s time all brands to start taking advantage of that. For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing.

The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, which has not only created an incredible opportunity for brands, it has changed the landscape of digital marketing. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Brand Marketing

UGC 52

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty. 77% of influencers claim that they are more likely to buy from their sponsors, becoming brand evangelists that way.

UGC 46

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. They are yielding incredibly high engagement and conversion rates, even on mobile. Why Collection Ads Are So Appealing to Brands.

UGC 101

Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

It’s convenient, mobile-friendly, and gives you the space to get creative with your message. A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Scale video creation with UGC from your most passionate customers. For brands, this is a veritable playground.

ROI 56

The Do’s and Don’ts of Building a High-Converting Landing Page

Pixlee

Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Good UGC should showcase actual customers using the product, and can even include ratings and reviews overlayed on the UGC to provide more social proof for the product. Here is a good example of how to properly use images: Do make the page mobile friendly. Form fields are tiring to fill out, especially from a mobile device.

UGC 63

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. Speed Up Your User-Generated Content (UGC) Collection with Later. Building a loyal fan base and community around your brand.

What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. Brand Takeover. Food delivery service Grubhub tried this during TikTok’s testing phase to run a mobile app install ad. This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok.

10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live streaming gives you the opportunity to present an intimate, personalized, and behind-the-scenes look at your brand. Does the influencer match your brand and its ethics?

What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. When designing your ecommerce stack, think of it less as a state-of-the-art collection of tools layered atop each other, but rather, puzzle pieces that are designed to produce the best brand experience for your customer. Brand Storytelling Integration.

UGC 60

10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

Thankfully, there are tons of super-creative brands leading the way with their Instagram grid — and we’ve picked out our top 10 to take inspiration from: Instagram Grid Inspo #1: Create Bold Color-blocking Themes like Ohh Deer .

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. If people are discovering your products due to a well-timed hashtag search, seeing you tagged in someone’s post, or coming across you in the explore section, they might be finding out about your brand for the first time. Leveraging UGC to Its Fullest Potential.

Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Ecommerce brands need to keep up with these changing demands if they want to remain. Small things such as additional clicks, poorly created landing pages, or small text that is nearly impossible to decipher on a mobile device are all core factors to consider when updating your checkout experience. Best-in-class Ecommerce brands are going above and beyond to provide the best information available to the site visitor in the form of rich user-generated content.

UGC 63

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

This is particularly important when new users discover your brand for the first time—a lively page with plenty of engagement will win over their confidence much faster. It also allows you to build a community around your brand. On your Instagram profile, it’s common practice to list your brand’s hashtags in the bio to increase their usage. A CTA to check-in, leave a review, and/or share UGC; something like “Love our dessert? Your brand’s hashtags.

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. The square video format works well for both mobile and desktop News Feeds. Since Collection ads are a mobile-only format, Forgotten Tribes ’ vertical video makes the best use of screen space. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity.

4 Pinterest Marketing Techniques to Put Into Practice Right Away

agora pulse

Brands can now upload their full product catalog to Pinterest, turning products into dynamic Product Pins. Let’s look at some of the best Pinterest marketing techniques the big brands are using and steal some actionable tips. Cleverly ranking for keywords like vegan, dairy-free, and hot chocolate, the brand also manages to be witty. A total of 80% of Pinterest’s traffic comes from mobile devices. Here’s a good list of easy to read fonts for mobile.

UGC 100

10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. With an omnichannel marketing strategy , brands can reach consumers wherever they are with a holistic approach that is centered around the customer experience.

UGC 64

Saving Abandoned Carts With User-Generated Content

Pixlee

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.).

UGC 40

Why We Love the New Instagram Stories Archive Feature

Pixlee

These updates provide a ton of value to brands on Instagram, allowing them to extend campaigns and promotions, create separate Highlights channels for product lines or collections, and optimize around high-performing Stories content that can now be saved. This will be especially useful for fashion and beauty brands to introduce seasonal arrivals and new promotions. However, it was difficult for brands to rationalize large production costs to develop Stories.