Convince & Convert

NOVEMBER 23, 2010

Twitter followers and Facebook fans and the most egregious example. Sales from Facebook fans. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. The number of Twitter followers you have means practically nothing.

Metrics 128

Metrics Postrank Klout Marketing 128

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? What do you think? Read All About It!

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on. Read All About It!

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. GupShup, however, is already giving Facebook a run for its money in one of the most populous (and talkative) countries in the world. This could come in handy. Why: a pretty interesting way of looking at, and taking advantage of, infomercials. Read All About It!

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 30, 2010

Comment as pts moderator Herwin Icasiano Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Great point about personal branding. I personally think vlogging is really great for personal branding. Mark as read Approve comment Thanks Dea for your comments! Read All About It!

YouTube 135

YouTube Postrank Class Tourism 135

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. a bigger punch with an agency or brand. One of the questions that Sarah Pietrzak asked was, “What should brands expect of bloggers and where do you see this relationship going?”. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Top German firms ban Facebook and Twitter , by Neville Hobson. Comment as pts moderator Wedge Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! And once you’ve made your bed, be prepared to lie in it.

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 23, 2010

Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Click here to try reconnecting the live stream. | pts Settings.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Comment as pts moderator Josh Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. |

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 19, 2010

Comment as pts moderator Krista Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. pts Settings.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Kikolani

JUNE 27, 2011

. <item> <title>How to Get More Facebook Likes for Your Website and Fan Page</title> <link>[link]. <comments>[link]. CDATA[Facebook]]></category> <guid isPermaLink="false">[link]. <description> <comments>[link]. <pubDate>Tue, Troubleshooting Your Feed.

RSS 142

RSS Feed Feedly FeedBurner 142

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268

Class Facebook Privacy Public Domain 268

The Way of the Web

APRIL 7, 2011

I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc. And that’s ignoring the concerns about the brand identity, and what happens in someone undesirable wears our logo etc.

CPM 33

CPM Marketing Postrank NoFollow 33

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Viper Chill

MARCH 1, 2010

Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive. In fact, I used a Sony Vaio laptop that had no hard drive (really), ran from a Xubuntu Live CD, and every time it booted up I would be presented with a brand new operating system. 15,000 views on Youtube in one day? No problem.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

JANUARY 25, 2011

Comment as pts moderator wtf Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator rachaelseda Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Click here to try reconnecting the live stream. | pts Settings.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Infographic: 2013 SEO Ranking Factors, From SearchMetrics – Find out how keyword domains, keyword links, brands, social signals, content, backlinks, and on-page technology affect rankings.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Comment as pts moderator Farida Harianawala Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Reputation 183

Reputation Postrank Class Tourism 183

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. What I sometimes also do is check my webstats and look at the keywords, why?

How To 77

How To Delicious StumbleUpon Postrank 77

Kikolani

JULY 23, 2010

10 ways to grow your Facebook page following – great tips to get more fans! See your Facebook invite history – a link on Facebook that I didn’t know about, but is kind of interesting when it comes to seeing who you’ve invited to the Facebook network. Infographics. Linktoberfest!

Resources 129

Resources SEO GPL Mashup 129

ProBlogger

MARCH 17, 2011

Followers—be they RSS subscribers, Twitter followers, Facebook friends, or something else—are not a great way to measure your influence, at least not at face value. PostRank is a great service to measure influence in an effective way. There are other ways to test your influence. How do you measure your success?

eBook 41

eBook Postrank Influencer System 41

Convince & Convert

MAY 22, 2012

Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. You have, too.

Metrics 151

Metrics Analytics Report Google 151