Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Brand loyalty A negative experience with your brand may deter some customers for good.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 203

Facebook Eventful Campaign Conversation 203

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. You can run ads for politics, elections, social issues, housing, credit, and employment, but special rules will apply. Ignorance of these rules is negligence.

Facebook 213

Facebook Policies Issues Reputation 213

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Ensure you’re focused on using social media to engage with your followers.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 157

Feed Feedly News Engagement 157

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Still, I would like to have my issue resolved.

Statistics 110

Statistics Social Media Brands Issues 110

Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What is social media engagement?

Engagement 144

Engagement Social Media How To Metrics 144

The Realtime Report

NOVEMBER 16, 2020

Video Content Tips for Facebook. One of the most engaging forms of content on social media is the video clip. Facebook is a platform that’s particularly heavily loaded with great video content, all being used to help accounts – be that personal or business – go viral and eventually build a profitable brand.

Video 172

Video Tips Content Facebook 172

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 198

Facebook System Conversation Eventful 198

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Jon Loomer

JUNE 19, 2023

As of this post, campaign objectives are limited to the following six options: Awareness Traffic Engagement Leads App Promotion Sales How the Objective Influences Optimization The objective impacts optimization, but not in the way many advertisers think. But the issue with targeting a small audience is that frequency can get out of control.

Campaign 210

Campaign Eventful Conversation Instagram 210

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

OCTOBER 26, 2023

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 For example, this Día de Muertos-themed post on their Mexican Facebook page.

Engagement 52

Engagement Social Media Strategy Meme 52

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. It didn’t get much engagement. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. These bots boost engagement by providing 24/7 support, making businesses constantly accessible.

Hubspot 104

Hubspot Template Templates API 104

Keyhole.co

NOVEMBER 19, 2023

Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

Brands 95

Brands HootSuite Project Metrics 95

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions.

Engagement 104

Engagement Video Social Media Issues 104

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

SocMed Sean

FEBRUARY 21, 2013

One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. However, many businesses using social media to brand themselves fail to offer this staple. What Happens Without Customer Service Issues Pile Up: On social media sites, a popular business can expect a lot of traffic daily.

Social Media 274

Social Media Brands Issues Social Networking 274

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? Maybe it’s an issue of colors you use. You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. Email List.

Facebook 135

Facebook Sample Samples CPM 135

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Pam Moore

SEPTEMBER 26, 2020

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. Likely never.

Brands 78

Brands Meme Training eBook 78

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. What is a Brand Community?

B2B 121

B2B Communities Brands Loyalty 121

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit?

Facebook 52

Facebook How To Review Analytics 52

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100