How to Manage Issues on Social Media

Mindjumpers

An army can be assembled from the whole world, within seconds, ready to fight and destroy your brand. How do you identify a potential avalanche of negativity towards your brand? Get to know the people who will disagree with your brand’s believes.

Issues 213

Brands taking a stand on world issues – to do or not to do?

Unmetric

The world is currently littered with dozens of issues affecting lives all across the globe. Brands, on the other hand, have a lot to lose out on and have always been unsure of how to tread these rocky waters. But the repercussions on such sensitive issues could be massive.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

Brands 195

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 140

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. Identify approach to contentious issues.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

Brands 279

Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.

Facebook Improves Ad Transparency

Ignite Social Media

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 171

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

With the best intentions, many brands concept, create and eventually forget about assets once utilized for content marketing purposes. “Tips and tools for creating a Facebook Welcome tab”).

Issues 111

What You Should Put in Your Brand’s About-Bio Section

Ignite Social Media

It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand’s social media page. Below are some tips to ensure your brand’s social media ‘About’ section can land that second date. .

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

Facebook responds to the organic reach issue

Danny WhatMough

As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. The best way to use Facebook is by creating great content and using Facebook ads. But I’m just not convinced Facebook’s recent moves do that. But Facebook’s response here is inadequate in my opinion.

Facebook’s Clear History Tool: Everything We Know So Far

agora pulse

Every few months, Facebook releases a change to the platform. And with every single tiny, minor update, we see a rash of dramatic blog posts claiming that the Facebook Apocalypse has begun and that Facebook Is Finally Dead. Facebook’s clear history tool is coming.

Tools 138

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

How To 138

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. The post 3 biggest brand blunders on social media appeared first on SocialMedia.biz.

Brands 132

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

News 329

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. Instead of settling on a line in the sand that we (as brands) won't cross, we cross every line possible until someone steps in and says, "enough is enough." Here are some of this week's best in business innovation: The #1 reason Facebook won't ever change - Om Malik. brand. branded content.

The Long Tales - The Best In Marketing Innovation Content - Issue #1

Twist Image

If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. Lots of brands think there's nothing new to say to consumers, and can become somewhat paralyzed by the technology that they have, let alone all the new marketing and content marketing technology becoming more readily available every day. What does that say about storytelling, building a brand and innovation? brand. branding.

The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Everything Facebook this week, right? How much money brands have made on the public markets? How are some of the top brands connecting? Brands face the same challenges. I'm curious, why the sudden Facebook outrage? The non-mainstream brands?

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?”

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.

How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Brand Marketing

UGC 52

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.

Has Facebook Peaked?

Ignite Social Media

It has certainly been a trying time for Facebook these last few months. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? Are Users Leaving Facebook?

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

It does seem like brands can play a really solid role in pulling people together and building loyalty. Which brands will roll up into a ball and head into their respective corners sobbing, and which brands will seize these opportunities and capitalize? . Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. Sit back, take a sip and imagine what your brand might be able to produce and publish. brand. branded content.

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

Great for them, but what does that mean for brands? Will this really be worth the brand’s investment? According to a Facebook study, 80% of consumers either research, decide to buy or discover new products and services on Instagram. Watch Outs for Brands.

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica.

6 Social Media Stats to Improve Your Brand Presence

Mindjumpers

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Train the response team on what they can handle, and which issues need to be escalated. Recently, Awareness, Inc.

Brands 238

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brands 257

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

Social Media Today

Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process

Report 171

The Long Tales - The Best In Business Innovation Content - Issue #2

Twist Image

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Facebook has empowered billions of people to connect and get closer to one another. Facebook was also at the epicentre of fake news, it has been weaponized by governments, agents of propaganda, and takes bullying of our kids to a whole other level of terror.

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

Someone I absolutely don’t know found me, somehow, and wanted to consult with me on an issue that is not strictly a digital media or social/PR issue, but more of a “personal communication” and perception issue. “I don’t know.”

Brands 281

Rules to Remember About Facebook Political Ads

Ignite Social Media

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. This occurrence has led to confusion surrounding this process, so let’s demystify the authorization process and clarify what Facebook considers a political ad. .

Buy 114

Can Good Social Media Customer Service Help You Grow Your Brand?

SocMed Sean

One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. However, many businesses using social media to brand themselves fail to offer this staple. Groups pop up using your brand name negatively.