How to Manage Issues on Social Media

Mindjumpers

An army can be assembled from the whole world, within seconds, ready to fight and destroy your brand. How do you identify a potential avalanche of negativity towards your brand? Get to know the people who will disagree with your brand’s believes.

Issues 213

Brands taking a stand on world issues – to do or not to do?

Unmetric

The world is currently littered with dozens of issues affecting lives all across the globe. Brands, on the other hand, have a lot to lose out on and have always been unsure of how to tread these rocky waters. But the repercussions on such sensitive issues could be massive.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

Brands 195

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. Identify approach to contentious issues.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 122

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

Brands 279

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

Facebook responds to the organic reach issue

Danny WhatMough

As you will no doubt know already , marketers are up in arms because of reductions in organic reach on Facebook. The social media giant took time out yesterday to respond to marketer concerns in a post published on the Facebook blog. The best way to use Facebook is by creating great content and using Facebook ads. But I’m just not convinced Facebook’s recent moves do that. But Facebook’s response here is inadequate in my opinion.

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

With the best intentions, many brands concept, create and eventually forget about assets once utilized for content marketing purposes. “Tips and tools for creating a Facebook Welcome tab”).

Issues 111

Facebook Improves Ad Transparency

Ignite Social Media

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

How To 133

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 171

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

News 330

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. Instead of settling on a line in the sand that we (as brands) won't cross, we cross every line possible until someone steps in and says, "enough is enough." Here are some of this week's best in business innovation: The #1 reason Facebook won't ever change - Om Malik. brand. branded content.

The Long Tales - The Best In Marketing Innovation Content - Issue #1

Twist Image

If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. Lots of brands think there's nothing new to say to consumers, and can become somewhat paralyzed by the technology that they have, let alone all the new marketing and content marketing technology becoming more readily available every day. What does that say about storytelling, building a brand and innovation? brand. branding.

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. The post 3 biggest brand blunders on social media appeared first on SocialMedia.biz.

Brands 115

The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Everything Facebook this week, right? How much money brands have made on the public markets? How are some of the top brands connecting? Brands face the same challenges. I'm curious, why the sudden Facebook outrage? The non-mainstream brands?

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Buffer Social

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

It does seem like brands can play a really solid role in pulling people together and building loyalty. Which brands will roll up into a ball and head into their respective corners sobbing, and which brands will seize these opportunities and capitalize? . Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. Sit back, take a sip and imagine what your brand might be able to produce and publish. brand. branded content.

6 Social Media Stats to Improve Your Brand Presence

Mindjumpers

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. Train the response team on what they can handle, and which issues need to be escalated. Recently, Awareness, Inc.

Brands 238

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brands 259

The Long Tales - The Best In Business Innovation Content - Issue #2

Twist Image

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Facebook has empowered billions of people to connect and get closer to one another. Facebook was also at the epicentre of fake news, it has been weaponized by governments, agents of propaganda, and takes bullying of our kids to a whole other level of terror.

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

Social Media Today

Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process

Report 158

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

Someone I absolutely don’t know found me, somehow, and wanted to consult with me on an issue that is not strictly a digital media or social/PR issue, but more of a “personal communication” and perception issue. “I don’t know.”

Brands 281

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads. Maybe they need more context on your overall brand story. Your brand could be seen as annoying, intrusive, and not conducting any social listening.

Can Good Social Media Customer Service Help You Grow Your Brand?

SocMed Sean

One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. However, many businesses using social media to brand themselves fail to offer this staple. Groups pop up using your brand name negatively.

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. However, it’s a MUST LEARN for all Facebook/Instagram marketers big and small.

The Real Scoop on Facebook Video Covers

agora pulse

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. So with Facebook covers, we get another outlet for our video content.

Video 165

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin.

Brands 254

Facebook Ads Dynamic Language Optimization

Jon Loomer

If your brand has an international audience, one challenge can be serving ads in the user’s primary language. Facebook then automatically optimizes to show the right language variation of the ad to the right people. Something to watch if you’re having issues.

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

Great for them, but what does that mean for brands? Will this really be worth the brand’s investment? According to a Facebook study, 80% of consumers either research, decide to buy or discover new products and services on Instagram. Watch Outs for Brands.

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. It’s 2011 and brands are going all in when it comes to social. Meanwhile they have over 200,000 fans on Facebook. With that said, I would like to say to brands, “Don’t be social because you have heard you need to be&#.

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? I have no issues with live video.

Feed 126

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?”

What is an Ideal Facebook Ad Frequency?

Jon Loomer

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined.

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308