Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” What should be included in an influencer media kit?

Influencer 94

Influencer UGC Metrics Case Study 94

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 110

Social Media UGC Policies Guidelines 110

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . Check out this example from Old Navy.

Engagement 98

Engagement UGC Content Insurance 98

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. It’s another metric of efficiency for brand ad campaigns. What does Evergreen Content mean?

Social Media 124

Social Media CPA CPM CPC 124

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way.

Communities 75

Communities Geotagging Brands UGC 75

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . In a sense, Shoploop is the perfect platform for brand-influencer partnerships — it’s essentially a giant feed of product tutorials and recommendations from creators. But this is definitely one to watch!

Influencer 56

Influencer Platform Video Brands 56

Ignite Social Media

NOVEMBER 20, 2019

If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! Facebook has spent 2019 increasing the posting capabilities for Instagram Stories, making dynamic and eye-catching content easy for brands to produce. Going Private. Need help launching your plan for 2020?

Social Networking 110

Social Networking Features UGC Instagram 110

Pixlee

APRIL 14, 2020

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Pixlee’s Shopify Plus integration enables brands to seamlessly tag and publish shoppable social galleries tied to products across all marketing channels.

UGC 71

UGC Loyalty Team Communities 71

Pixlee

MAY 3, 2021

Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. . The verification process is different for each platform.

Social Media 98

Social Media UGC Reddit YouTube 98

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads. Challenges .

Video 98

Video Marketing UGC Hashtag 98

Ignite Social Media

NOVEMBER 15, 2019

Bonus points if you can use branded hashtags and encourage your fans to use them. Branded hashtags can also help you find UGC, and if people used your hashtag, then they are more likely to be OK with you reposting their content. Engage Outside of Your Brand Channel. They probably are (about your brand, that is).

Cost 144

Cost Social Media Hashtag UGC 144

Sprout Social

NOVEMBER 29, 2023

Growing an Instagram presence organically definitely requires a combination of time and strategizing. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Grow your follower count faster.

Instagram 115

Instagram Tools Strategy Hashtag 115

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

Eventful 100

Eventful UGC Marketing B2B 100

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Buffer Social

SEPTEMBER 13, 2023

Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape. If you do either of these or are considering these formats, then you should definitely be highlighting clips from these formats as short-form videos for YouTube Shorts.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

Campaign 105

Campaign Content How To Influencer 105

Convince & Convert

FEBRUARY 18, 2016

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Brands now must accept the onus to obtain the proper consent from users.

UGC 60

UGC Content Syndication Social Networking 60

Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? It’s coming from an authentic voice, and not a brand.

Instagram 43

Instagram UGC Content Hashtag 43

Pixlee

FEBRUARY 7, 2020

But what if your brand has been on the social medium for quite some time, and you constantly find yourself putting in so much effort, without any return? Brands like Zebra Pens are utilizing their Instagram content on their product pages to drive direct sales from the posts. You’re Not Engaging with Your Audience.

Instagram 62

Instagram UGC Loyalty Study 62

Later

MAY 6, 2020

So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience. Before we get to tactics, there are a few things brands and businesses should know about TikTok to help define the best strategy for growing your TikTok community. #1: But don’t be fooled! is on TikTok! #2:

How To 86

How To UGC Hashtag Trends 86

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. Do you collect customer feedback on Instagram?

Instagram 78

Instagram UGC Travel Transportation 78

Convince & Convert

MARCH 21, 2017

Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Though it might go against what some marketers will tell you, there are still opportunities for brands to offer up value on social media and collect leads in return. Key Takeaways.

Social Media 145

Social Media UGC Organization Strategy 145

Sprout Social

FEBRUARY 3, 2022

That is, random promotions with no end-goal, strategy, or definition of “success.” A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. A long-term marketing campaign that’s ideal for ecommerce brands is creating a referral program.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Take inspiration from top brand pages. There’s no doubt that TikTok is one of the most effective platforms for growing your brand. One great example is the EdTech brand Duolingo. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Likeable

OCTOBER 29, 2019

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Perhaps you plan to seek out top engagers, fans with large followings, or even customers that are just really loyal to your brand. On Instagram, there are studies that suggest that UGC posts have a 4.5

Badge 42

Badge UGC Posterous Communities 42

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. What is User Generated Content?

UGC 40

UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. What is User Generated Content?

UGC 40

UGC Content How To Curation 40

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brands 60

Brands Content Influencer Survey 60

Convince & Convert

MARCH 17, 2016

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. This includes video. Why is that?

Video 60

Video UGC Content comScore 60

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. You can definitely go the SMS route.

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. So how do you do it? Why should you consider building a community?

Communities 78

Communities Social Media Community building Groups 78

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Definitely. Another common misconception is that brands don’t belong on TikTok. TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104