Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. This is where user-generated content (UGC) campaigns come in. MADE.com extended its UGC run in 2020 with its “Stay Grounded” campaign.

Campaign 97

Campaign UGC Content Sports 97

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. However, YouTube is more of a hub for digital creators.

Influencer 94

Influencer UGC Metrics Case Study 94

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . Check out this example from Old Navy.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 110

Social Media UGC Policies Guidelines 110

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Pixlee

APRIL 25, 2019

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Ignite Social Media

NOVEMBER 20, 2019

If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! Facebook has spent 2019 increasing the posting capabilities for Instagram Stories, making dynamic and eye-catching content easy for brands to produce. Going Private. Need help launching your plan for 2020?

Social Networking 110

Social Networking Features UGC Instagram 110

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Growing an Instagram presence organically definitely requires a combination of time and strategizing. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Pros: Save time on smaller, tedious tasks.

Instagram 115

Instagram Tools Strategy Hashtag 115

Pixlee

APRIL 14, 2020

We’re thrilled to announce that Pixlee is joining the new Shopify Plus Certified App Program as the very best UGC and influencer partner for brands using Shopify Plus. Pixlee’s Shopify Plus integration enables brands to seamlessly tag and publish shoppable social galleries tied to products across all marketing channels.

UGC 71

UGC Loyalty Team Communities 71

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Alternative Ways to Build Trust with Followers.

Social Media 98

Social Media UGC Reddit YouTube 98

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . In a sense, Shoploop is the perfect platform for brand-influencer partnerships — it’s essentially a giant feed of product tutorials and recommendations from creators. But this is definitely one to watch!

Influencer 56

Influencer Platform Video Brands 56

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. They close their stores and send their employees home.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Ignite Social Media

NOVEMBER 15, 2019

Bonus points if you can use branded hashtags and encourage your fans to use them. Branded hashtags can also help you find UGC, and if people used your hashtag, then they are more likely to be OK with you reposting their content. Engage Outside of Your Brand Channel. They probably are (about your brand, that is).

Cost 144

Cost Social Media Hashtag UGC 144

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. pic.twitter.com/5fPFA6fG2S.

Campaign 105

Campaign Content How To Influencer 105

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. But is that reality finally coming to fruition? Let’s get real, though.

Examples 110

Examples Strategy Marketing Discount 110

Convince & Convert

FEBRUARY 18, 2016

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. The Importance of Informed Consent.

UGC 60

UGC Content Syndication Social Networking 60

Convince & Convert

MARCH 21, 2017

Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. We can all agree the algorithm age changed the way marketers approach social media. Your fans get the opportunity to exercise their creativity and contribute to a brand they love.

Social Media 145

Social Media UGC Organization Strategy 145

Pixlee

FEBRUARY 7, 2020

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the best available channels for advertising, marketing, and online selling. Brands like Zebra Pens are utilizing their Instagram content on their product pages to drive direct sales from the posts.

Instagram 62

Instagram UGC Loyalty Study 62

Buffer Social

SEPTEMBER 13, 2023

Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape. If you do either of these or are considering these formats, then you should definitely be highlighting clips from these formats as short-form videos for YouTube Shorts.

YouTube 94

YouTube Video UGC Authentication 94

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Later

MAY 6, 2020

So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience. For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle tutorial video. But it is a way to build up a community that loves and supports your brand. is on TikTok!

How To 86

How To UGC Hashtag Trends 86

Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? It’s coming from an authentic voice, and not a brand.

Instagram 43

Instagram UGC Content Hashtag 43

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ ​​ A shared space for people to gather and connect.

Communities 78

Communities Social Media Community building Groups 78

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brands 60

Brands Content Influencer Survey 60

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. .

UGC 40

UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? That the content your customers post about you online can be your most valuable marketing asset. .

UGC 40

UGC Content How To Curation 40

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Definitely. For social marketers, TikTok is becoming increasingly hard to ignore. Another common misconception is that brands don’t belong on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video.

Video 60

Video UGC Content comScore 60

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41