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Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Broadcast time is instant, Social media time is slower. t about my products, brands and services.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. Facebook. Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Most recently, the site launched a co-branded version of their service for Best Buy.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Accelerated by MaxCDN Content Delivery Network.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. And from Expion , a free report on the top 50 retail brandssocial media use in 2013. This crowdsourced approach got wine lovers invested in their brand early.

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The Personal vs. Brand Approach To Social Media

Firebelly

The way we approach social media from an individual and brand perspective are two very different things. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! They have a social media plan in place!

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. So what can brands do to take advantage?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Ljerpi Very informative article on crowdsourcing.

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. Branding you: using social media to find a job. Email marketing goes social.

How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! They have a social media plan in place!

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. Have YOU got a social media copyright story? Copyright – Social Media SAVES your IP from plagiarists is a post from: Laurel Papworth- Social Network Strategy.

Geek curry night in Peterborough…

The Way of the Web

We’re getting a reasonable amount of people checking out the site regularly, more and more people are registering and posting in the forum , the Facebook page has got 34 Likes so far, and the Twitter account has 25 followers. That might be small if you’re used to reading case studies of global brands and millions spent in marketing, but as a group which met for the first time 5 months ago, and which has come together from nothing, I’m pretty amazed.

Diversity In Silicon Valley, Facebook Goes After TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Facebook launched Watch , and many see this as their direct assault on TV and YouTube advertising budgets. This could be Facebook's big video platform. With 2 billion people on the social network, Facebook is soft-launching a "Watch" tab on Facebook in the US to better organize and engage users with video content. brand. facebook. facebook watch. social media.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. Throughout all the major social media platforms and channels of course.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand that people always may not want to reveal their locations and may be averse to this concept). I have always believed that the idea of social networking is not so much about making friends out of strangers-but about sustaining and enriching our relationships with existing and real friends.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? Why would Starbucks need their own digital network? I agree about Facebook in general.

Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity.

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

ICYMI – Buy now on Twitter, Facebook still dominant among teens

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook’s psychology experiment on its users generated some bad PR for the social network. Facebook announces new features for ads including new sophisticated custom audiences using website data. 91% of chief communications officers expect social media to have the single biggest impact over the next few years.

Could the internet make us all nicer people?

The Way of the Web

June 22nd, 2010 · View Comments Social networks, blogs and online identities have given rise to a lot of discussion and concerns on the best way to manage how you’re seen by other people (I’m trying to avoid using the words ‘personal brand’).

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Social Media Today.

How to Use Social Media to Sell More Products

Rebekah Radice

Social media is more than a traffic and engagement driver. And that’s what I talk about in episode 20 of the Brand Authority Podcast. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income.

How to Land and Keep Clients in the Social Media Business

Socialmedia.biz

Given that more and more customers are relying on social media to make a purchasing decision, there’s no better time than now to venture into the marketplace offering social media management services.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Social Networking: Like Falling In Love. Contributor to the Social Media Marketing Magazine – B2B Column. Andres is a social media expert.

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. We are consuming more and more content from our social feeds.

How to Analyze What Works for Your Audience

Sprout Social

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Practice Social Listening.

How to Use Social Media to Sell More Products

Rebekah Radice

Social media is more than a traffic and engagement driver. And that’s what I talk about in episode 20 of the Brand Authority Podcast. Listen in as I share a few ways you can use social media to generate revenue and create a consistent stream of income.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Needle Threads Customers Into Personal Interactions in New, Social Chat Service

Stay N' Alive

Needle goes above and beyond just the traditional, detect-if-the-user-is-idle chat approach and instead uses social media to improve the experience. Each customer has the ability to associate a social networking account, and in doing so they get special benefits. This reduces spammers, and allows you to integrate with the viral nature of social networking sites like Facebook. Needle takes full advantage of these social networking features, too.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Social media is cheap or free.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

Empower your readers with social sharing buttons. Empower readers to share your content as they consume it by placing the Digg Digg floating social share bar along the left side of your content as people scroll down the page. See it implemented at Social Media Examiner.

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

Check Facebook for interesting stories. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. YouTube may soon be a social network with text, image posts https://t.co/BcY1Ga7J42 Read-it-later app with social content.

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the World June 29th, 2010 |Written By: Jay Baer | View Comments Tweet My TIVO hates Clay Shirky.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. I’ve spent seventeen years in the social space.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Social media success.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. Social Degree.

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