Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor.

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing?

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand


They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. Statistics: Facebook on Mobile [INFOGRAPHIC].

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. And its been shared around the world by thousands of people of Facebook and Twitter.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Facebook. Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision. This crowdsourced approach got wine lovers invested in their brand early.

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How To Use Facebook For Marketing


Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

The Personal vs. Brand Approach To Social Media


The way we approach social media from an individual and brand perspective are two very different things. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life. Blog blogs Facebook Pinterest Social Media Twitter

What the Facebook Page Redesign Means for Businesses

Ignite Social Media

Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction.

Turning Branded Contests Into Branded Content

Twist Image

More brands should be doing more branded contests. Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Brands can now do many fun things to keep consumers engaged, and they don't have to break the bank to do it. This branded contest has been running for several years and has been a huge success. brand.

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. What is brand loyalty and why is it important? Find your brand voice and story.

4 Reasons to Use Social Enterprise Networks for Business


Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

With a Tweet, Tweet Here, a Video There, … In addition to using Twitter as a realtime information feed, farmers are using video , blogs and Facebook to keep customers in the loop about conditions on the farm, in the hopes that this will keep customers engaged and supportive.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Higher brand awareness. Crowdsource Contest.

Gushcloud: Mobilizing Social Media Marketing


Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Tweet.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Ljerpi Very informative article on crowdsourcing.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We’d love to tell you how these brands are doing it.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one.

Marketing Is Dead

Twist Image

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. Community managers going everywhere and anywhere on Facebook that health nuts hang out? You're going to get customers super-interested in liking and friending your brand because they spend five bucks a month on a box of cereal? We may not like the ads that the brand puts out there.

Six Links Worthy Of Your Attention #341

Twist Image

Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. brand. crowdsource. facebook. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! Higher brand awareness. Crowdsource Contest.

New LinkedIn Endorsements

Sherrilynne Starkie

Branding you: using social media to find a job. PLEASE LIKE MY FACEBOOK PAGE. Crowdsourcing time: Why is everyone suddenly “endorsing” me on LinkedIn? Featured LinkedIn Social Media Facebook Ottawa Skills & Expertise social media consultant

Managing Your Time, Attention, and Personas

Bare Feet Studios

In the age of the personal brand, taking the brand out of the personal can be an uncommon occurrence. Crowdsourcing of the Unlimited Kind with Mike McClure. Pardon the Star Wars hijack, however I think we are just beginning to really take advantage of “crowdsourcing.”

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. What Do I Post on Facebook and When? So, with that in mind, let’s look at some content you should post on Facebook and when. Which Facebook post idea will you try next?

10 Ideas for Holiday Campaigns on Social Media


The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Create Branded Holiday Lists.

Four Metrics for Measuring Social ROI


As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. It can also open doors for crowdsourcing: the next metric in our list.

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Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook. As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images.

Diversity In Silicon Valley, Facebook Goes After TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Facebook launched Watch , and many see this as their direct assault on TV and YouTube advertising budgets. This could be Facebook's big video platform. With 2 billion people on the social network, Facebook is soft-launching a "Watch" tab on Facebook in the US to better organize and engage users with video content. brand. facebook. facebook watch. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? I agree about Facebook in general.

Geek curry night in Peterborough…

The Way of the Web

We’re getting a reasonable amount of people checking out the site regularly, more and more people are registering and posting in the forum , the Facebook page has got 34 Likes so far, and the Twitter account has 25 followers. That might be small if you’re used to reading case studies of global brands and millions spent in marketing, but as a group which met for the first time 5 months ago, and which has come together from nothing, I’m pretty amazed.

Use Instagram to Create Visual Engagement


The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity.

ICYMI – Buy now on Twitter, Facebook still dominant among teens

Danny WhatMough

Facebook’s psychology experiment on its users generated some bad PR for the social network. Facebook announces new features for ads including new sophisticated custom audiences using website data. Research from Forrester shows that Facebook is still the dominant social network amongst teens. Facebook interactions are up for media but have remained steady for brands. I really love this from BIC – an attempt to crowdsource a new font from handwriting.

How to Utilize Social to Manage Customer Expectations

Convince & Convert

million Facebook fans. They not only monitor the social platforms (Facebook, Twitter, and Instagram) but also create digital content for the park. Scottish brewery BrewDog is has created a crowdsourced microbrew called #Mashtag (mashing is the first step in the beer brewing process).

Taking Your Blog Post Series on the Road

Waxing UnLyrical

It’s a simple, effective, and scalable way of creating reach and exposure for your brand. Connect with Nick on Twitter , Linkedin , Facebook and G+ , and follow his writing via his other guest posts and on his blogs at NickKellet.com and blog.list.ly.

A New Twist on Content

Social Media Marketing

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. strategy Advertising oreo Marketing facebook contentYour marketing team and agency has just been put on notice.

Social Media 5000 Years Back!

Atom Thought

Coming back to 21st century- How can brands learn from Ramayana? Brands need to play the social media marketing game very subtly. Brands, by helping people achieve their aspirations, help themselves. CrowdSourcing- The New Social Media Mantra to Sell Better!

Why Doesn’t Your Company Have a Social Media Voice Document?


Let’s look at this distinction , by Gather Content: Voice : Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional. Tone : A subset of your brand’s voice. Facebook : Tag all relevant company mentions.

How to Use Social Media to Sell More Products

Rebekah Radice

And that’s what I talk about in episode 20 of the Brand Authority Podcast. Subscribe to Brand Authority Podcast in iTunes. For example, they opted in after clicking through from a tweet about Facebook Ads. Subscribe to the Brand Authority Podcast.

Copyright – Social Media SAVES your IP from plagiarists

Laurel Papworth

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. User generated advertising: Facebook stalker and Social Media consultants (1).

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

waves to Change.org, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills.