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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119
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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brandsmarketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Those days are long gone.

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How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing

Ignite Social Media

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. You have to shatter conventions and create a cohesive brand identity that truly stands out. The full conversation is above.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Feedback can range from presentations, proposals, and even homework assignments for class.

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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. The big misconception about social is that it’s easy.

Resources 103
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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Only 29% of marketers use social data to assess campaign performance. They promote collaboration. What it is : The 30-day social media plan template is great for marketers looking to switch up their strategy through focused, achievable goals. From there, you can adapt the report to your brand and plug in your social data.

Template 129