Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# Social marketing is evolving. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement. UGC and Brand Loyalty.

UGC 41

UGC Content Loyalty Travel 41

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the word about their products. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers?

ROI 40

ROI Influencer How To Marketing 40

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Quipol is a brand-new, supremely easy-to-use polling tool created by my friend Max Yoder.

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. Different social media channels serve different purposes.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

DECEMBER 8, 2016

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts. Brand Keywords that are monitored in the Smart Inbox also appear within History.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 18, 2011

I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. Someone just mentioned they are thinking of buying a new minivan. Someone just recommended our brand of luggage. It’s true.

Twitter 123

Twitter Price Travel Buy 123

Koka Sexton

MARCH 2, 2011

The program’s instructors will provide expert advice to sales management on how to best incorporate social selling into their organizations, and educate sales professionals on how to utilize social media platforms to drive greater sales productivity. Why does social media matter to sales people? About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JUNE 29, 2010

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Bravo, Clay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Has it given me brand exposure?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Thats convenience!

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 27, 2010

into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 125

Social Media Case Study Strategy Study 125

Bare Feet Studios

AUGUST 31, 2011

For the brand of Roxanne Darling: I like being one who shares adventure and beauty with others. The good news about right now is that businesses and nonprofits are at last paying attention to social media. I can be their chill out moment in an otherwise harried day. and that is often cited in the concept of 1000 True Fans.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

MAY 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. He was personable and funny, a real likable guy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Businesses will surely veer between the two given the way their focus shifts.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 19, 2010

The brand relationship starts to look like a friendship and not a transaction. Ironically though its the reciprocity thing that creates the basis for a brand relationship these days. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Awesome post!!

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 7, 2010

This is the overarching theme: [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Joe Sanchez RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Disqus 108

Disqus Social CRM Patterns Consultant 108