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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

How are goals and strategies for content marketing changing? Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created. The average social media manager in the U.S.

Research 257
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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How To Measure Share Of Voice On Social Media

Keyhole.co

That’s to say, it can help you with brand monitoring. Strategies for increasing SOV Looking for ways to improve your SOV? Here are three simple strategies that you can implement today. An HR company, Remote, demonstrates a prime example of using this strategy to its advantage. Posting this webinar on LinkedIn (vs.

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Why Social Listening is Key to Understanding Your Customers

Oktopost

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads.

B2B 62
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Previous posts here have covered functional changes Twitter needs to thrive (plus fixing it’s “did you mean…?”

Team 160
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Managing Feedback

Idaconcpts

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.