article thumbnail

What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts. Synthesio divides data types into social-declarative data and digital-bevavioral data. Pricing is available on request.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

article thumbnail

Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

How are goals and strategies for content marketing changing? Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created. CPM) compared to brand awareness campaigns ($0.34

Research 257
article thumbnail

7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Now that’s just one of the many wins you get to enjoy with keyword monitoring. What are the different types of keyword monitoring? There are several types of keyword monitoring techniques based on your final intent. Some of the most popular use cases of keyword monitoring are: 1. Let’s see a couple more.

Tools 52
article thumbnail

How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

So, look at your competitors’ social media profiles and compare things like the number of followers, the engagement rate (likes, comments, shares), and the type of content they’re posting. Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy.