Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

You can see how we indicated in the toolset there are use cases in Social Marketing Insights, Social Sales Insights, Social Support Insights, Innovations Insights, Collaboration Insights. The smart brand monitoring companies have already started their integration plans.

Trending Sources

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

Blog brand monitoring Monitoring monitoring tools Social Media & SEO monitoring strategy social media monitoring social media monitoring tools

3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring tools

3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring tools

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. What are you looking to accomplish with your social media marketing efforts? Do you want to increase brand awareness? Social Media MarketingParalysis by analysis.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. It can also be used for campaign tracking, market research, and customer service.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Monitor trends, manage content and interactions and measure results.

5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. Monitor This.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 100

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses?

Wiki 46

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

B2B 25

How to Monitor Your Brand Using Twitter Search

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. So it’s important to know how to track your brand or products (and those of your competitors) on Twitter.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. For example: Your brand name. Next…how to monitor all these platforms?

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too!

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

Tools 88

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. Think of this exercise as the narcissistic approach to brand management.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. So how can marketers and PR professionals use Twitter more effectively? ” The Ultimate Guide to Twitter Marketing by Copyblogger. The Right Way to Build Brand(s) via Twitter by iMedia Connection.

Tools 126

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? What should I monitor for? 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? by Digital Marketing Musings.

Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

12 Reasons to Use Social Media to Grow Your Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business.

6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring.

12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option. PAID MONITORING SERVICES.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Media Monitoring. Traditional PR + Social Media Monitoring.

Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media ROI with these 195+ Social Media Monitoring Tools

www.salesrescueteam.com

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? Special thanks to Infusionsoft (Email Marketing 2.0

100+ Social Media Monitoring Tools

www.pamorama.net

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.

Open Research: A Framework for Social Analytics

www.web-strategist.com

social media marketing's good news

Firebelly

Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other.

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Mamba IQ tracks brands, companies, products and people.

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Will Your Business Sell on Facebook this Holiday Season?

agora pulse

Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand. Email marketing.

12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. 12 Reasons Your Business Needs a Social Media Marketing Program … [.]

Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

26 Free Tools for Monitoring Your Brand's Reputation

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Monitor, search, and engage with the Twittersphere.