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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand. Use YouTube, Slide Share and social book marking sites regularly for universal search and optimize with keywords and anchor text. Use no-follow on low quality outbound links.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Noindex and Nofollow. Depending on the type of website you are building, there may be some pages you specifically do not want indexed or ranked for. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow.

NoFollow 198
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How Rich Answers Provide a New Approach to SEO

Convince & Convert

In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. Google calls these types of results “Featured Snippets.” Implementation of schema can facilitate the process of getting these types of enhancements to your search listings. Great question!

SEO 60
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

A blog is no longer used to merely publish blog type content. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Driving people to offline store is out of the scope of this post.).

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

A blog is no longer used to merely publish blog type content. Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Write and promote your free e-books. Driving people to offline store is out of the scope of this post.).

How To 26
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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

The first plan of action would be to check the type of penalty imposed. Use the Manual actions tab to determine the type of penalty levied on your web portal. Avoid posting links on random or affiliated websites rather nofollow the link or remove them. Link Networks: Link networks can get you in the bad books of a search engine.

Google 82