Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

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Lurker Klout Policies Consultant 203

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

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Influencer Klout How To Blogger 155

Kikolani

JUNE 1, 2012

18 Brilliant Bloggers Talk About Storytelling – Storytelling is an art, and one that the best bloggers, podcasters, and web TV producers must learn to master online. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. Related Posts.

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Mashup Resources Klout RSS 115

Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. If you’re an agency or a freelance community manager, you might need to manage several calendars. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

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Tools Products Social Media Collaboration 156

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.

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Mashup Resources Klout FeedBlitz 128

Webbiquity SMM

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Director of Sales for @ klout. She’s active in local community and business organizations as well as social media.

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Twitter Pharmaceuticals B2B Biotechnology 279

Waxing UnLyrical

DECEMBER 19, 2010

In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. And my guest bloggers, both frequent and infrequent. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one.

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Klout Postrank Tourism Blogroll 105

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All three of these influential bloggers together provided us about 15% of our pageviews and 8% registrations. I know Klout thinks otherwise, but I got more value from Mashable’s 8 users and the influential bloggers 19 users who wrote blog posts reviewing our product in detail than any of the coverage due to the press release.

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Press Release Patterns Marketing Klout 142

Pixlee

SEPTEMBER 23, 2017

Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe. Adventure Bloggers. Ranking in the Top 30 of Rise’s top 1000 travel influencers based on Klout scores, Joao Leitao was born in Portugal and lives in Morocco where he owns a rida.

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Travel Influencer Brands Airlines 66

Kikolani

AUGUST 24, 2012

Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World – So you might be asking what more can be written about link building for bloggers? Bloggers have an advantage that static and retail websites don’t. Just by reading this article! Search Engines / SEO. The answer is, a lot. Photo of the Week.

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Mashup Resources How To Remix 117

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

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Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Adam Singer is a digital marketer and blogger at The Future Buzz. He also is social director at LEWIS PR, a San Francisco-based communications agency. The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested.

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Tools Tips Marketing Social Media 277

Waxing UnLyrical

DECEMBER 4, 2010

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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Class Campaign Klout Influencer 233

ProBlogger

JANUARY 23, 2013

For many years, there were bloggers who could follow a few basic SEO rules, publish a post, wait for Google to spider and rank it, and watch the traffic flow in. In fact, many of these bloggers made a living primarily from the incoming traffic that Google sent them. Did these bloggers commit an online business blunder?

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Strategy Blogger WordPress Klout 45

Convince & Convert

SEPTEMBER 2, 2015

For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Are you a B2B brand focused on marketers that work in technology?

Influencer 60

Influencer Brands Marketing Authentication 60

ProBlogger

SEPTEMBER 26, 2011

Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. You’ve built a community. You have reach.

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Company Travel Airlines Blogger 49

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006.

Klout 26

Klout Journal Reputation Education 26

Diva Marketing Blog

MAY 9, 2016

Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community. So yes, we look at numbers.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community. So yes, we look at numbers.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

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Klout Social Media Conference Influencer 114

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? This is the blogger as task-master part. Or someone said you should so your considering it. Then live it.

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Press Release Technorati Klout Metrics 238

Webbiquity SMM

OCTOBER 23, 2012

Rachel Thompson offers 10 reasons for using Twitter lists, such as that you can use them to categorize up to 10,000 followers, they can help increase your Klout score, and “Lists are a perfect way to attract followers to your stream. ” For the slightly less ambitious or technical, try Blogger LinkUp. One Final Twitter Stat.

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Tools Tips Twitter Klout 203

Waxing UnLyrical

NOVEMBER 18, 2010

« Media Bullseye – A New Media and Communications Magazine says: December 16, 2010 at 12:35 pm [.] about Klout’s problems with influence scoring and the near-constant requests for accurate automated sentiment analysis should be a wake up call to practitioners. And my guest bloggers, both frequent and infrequent.

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Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

MAY 24, 2012

Let’s bring in our super special guest, Maria Ogneva , the head of community at Yammer.com. Also I manage our communities of customers who in turn are also community managers for their networks. I think that’s a problem that a lot of community managers have that they don’t really think about.

Yammer 114

Yammer Badge Privacy Communities 114

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Press Release scribd Social Media Film 111

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). 1 billion people on Facebook, it’s usually easier to influence through tastemakers hence inviting bloggers on press junkets and Twitterati to launch parties.

Campaign 101

Campaign Social Media Klout Tumblr 101

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Believe me, there is a lot to learn.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Believe me, there is a lot to learn.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Believe me, there is a lot to learn.

Klout 40

Klout Social Graph Influencer Training 40

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

ProBlogger

SEPTEMBER 5, 2016

You also have a chance to educate your audience about objectives that you wish to accomplish within your own community. Klout was at the forefront of the trend to measure influencers with metrics. Klout utilizes advanced algorithms to score businesses and individuals based on how much influence they have on social media. .

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Influencer How To Klout Fashion 20

Webbiquity SMM

AUGUST 28, 2012

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Five Types of Social Media Influencers by Intelegia. He or she usually amplifies messages”).

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Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Laurel Papworth

OCTOBER 3, 2012

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link].

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Klout Social Media Press Release Blogger 98