Techipedia: Tamar Weinberg

APRIL 14, 2010

You can’t only write comments on forums. Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. That’s exactly why social media bloggers blog in generalities.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. You need to network with like minded individuals and build relationships with people in the blogosphere so that you ultimately get inbound links, comments, and visibility.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. Sending products to bloggers helps too!) Good thing he proposes how to fix them also! Soren Gordhamer shows you how.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Viral content takes research, time, and dedication, but on the plus side, your users will likely be talking about your masterpieces for months (or years) to come. What’s stopping you from taking the plunge?

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

MARCH 24, 2010

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. He is also the author of Trust Agents and Social Media 101.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. I’ve talked to some pretty big name social media people and they have zero concept of SEO. Much like SEO. For one of my recent projects, it was merely a video.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JANUARY 5, 2009

( Disclaimer : I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!) Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit? This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree. Thank you for reading Tamar’s post and taking the time to comment. Thanks for having me once again… and yes, I am answering comments just as I promised! izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. With the advent of social media entire scenario of customer care and marketing has changed. As we all know twitter is the best applicable business effective campaign today.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 7, 2010

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. The success of a social media marketing campaign strongly revolves around engagement. Where was the eBook author during all of this?

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JANUARY 14, 2009

There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. Let me know how I did in the comments. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. It’s also available in PDF format.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

AUGUST 26, 2009

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). Reply Yuval Kaplan August 27, 2009 at 12:25 am I think that the bottom line is that marketing via social networks is not as free as it seems.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JUNE 3, 2010

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 8, 2008

What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 22, 2010

While a traditional search engine would show you news stories about the quake, a real time search showed you people’s comments and experiences – in real time. For years, new search engines launched attempting to take away market share from traditional search engines.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. It’s why I respond to every comment on my posts.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Really great post Tamar, You really summed everything about social media up here. It simultaneously promotes the community of TLC’s viewers while also calling attention to a new social network.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Great content, #2, works across the board for social media. Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 13, 2008

Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics. What’s truly troubling is that the Virante marketing people behind this supposedly know quite a bit about how the social media networks work.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 10, 2010

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. Sorry, adding keyword rich links in my comments as you did is a bit spammy.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MAY 28, 2008

Reply J June 15, 2008 at 8:58 pm I don’t agree that this is one of the most brilliant marketing moves of all time from a social media perspective. I think by making a comment like that you’re implying that all music videos are merely devices for marketing music. It must have big sucess.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

MAY 5, 2010

Share your thoughts in the comments. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Thanks for allowing me to comment! That’s why this post follows one of my most successful rants to date Thanks for commenting!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

August 18, 2009 at 5:06 am { 22 comments… read them below or add one } Brian Wallace - NowSourcing February 22, 2008 at 10:18 am Nice guest post, Pierre. Of course, Ron Paul’s supporters were very active on social media sites and they didn’t get the results they wanted. I really appreciate your comments!

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. I’ve seen similar issues with news outlets, especially those with postings that are authored by multiple writers.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JANUARY 12, 2010

My only everyday social network is IM, though Orkut(which seems to be missing from a lot of lists) is the place which has all my school friends, even the ones who don’t know to use IM. And, can we please have a “Notify me of follow up comments&# plugin here? I really appreciate the other comments above. P.S. Excel?

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Viper Chill

NOVEMBER 29, 2011

In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. Based on some of the comments and emails I received at the time, a few of you were interested in how I collected the stats I did and how you could go about investigating your own niche further. A Guide for Bloggers.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As a blogger, you have the potential to reach a tremendous audience. As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Send them your book.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

I’d love to hear your thoughts about these particular cases in the comments. Now why is it that there are still naysayers in the comments? Honor is worth more than money… Reply Melanie Phung April 2, 2008 at 5:22 pm Very interesting discussion going on in the comments. What is more important to you? Why would they?

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237