Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). I encourage you to take whatever you can from this to help with your own journey. But I’d do everything I could to keep from pointing the camera at myself. I wanted to drive traffic to my website. Being different could separate me from the pack.

Video 186

Video Instagram Meme Facebook 186

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117

Strategy Content How To Marketing 117

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

Video 200

Video Marketing ROI Buy 200

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. AT&T: Use Instagram Reels to Drive Website Traffic. What Are Instagram Reels?

Examples 165

Examples Instagram Brands Transportation 165

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

Content 181

Content Metrics Video Publishing 181

Jon Loomer

JANUARY 1, 2024

I’ve received many questions since, from how I did it to the impact of this accomplishment on my business. My blog made my business go, and that was a blessing. While my blog is still an important part of my business, it doesn’t attract the traffic that it once did. But that didn’t work forever.

Video 170

Video Publishing YouTube LinkedIn 170

Hootsuite

OCTOBER 14, 2021

Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you follow. Where is the link in bio on TikTok? How to put a link in your TikTok bio.

Instagram 141

Instagram HootSuite URL How To 141

Jon Loomer

JULY 26, 2023

This often comes from old school marketers who found success that way. From the years of 2013 to 2017, my business reached levels I never could have dreamed of. When they emerged, I had no interest in SnapChat, TikTok , or any of the other up-and-coming apps. It was all downhill from there. Write more blog posts.

Social Media 146

Social Media Platform YouTube LinkedIn 146

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172

Instagram Engagement Content Tips 172

The Realtime Report

FEBRUARY 17, 2021

Image by Diego Velázquez from Pixabay. That way, you can not only boost your domain authority but also drive traffic to your website, all of which is an important part of your off-page search engine optimization campaign. Some of the most popular platforms include Facebook, Instagram, Snapchat, YouTube, Twitter, and TikTok.

SEO 219

SEO Engineering Hosting Travel 219

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Ignite Social Media

DECEMBER 8, 2022

You can easily post images from other websites with Pin It buttons on them using your account online platform for business owners who want an easy way to show off what they have available while building up customer engagement simultaneously. Start Sharing Videos. Did we mention that Pinterest is also allowing users to upload videos now?

Engagement 179

Engagement Brands Content Hashtag 179

Social Media Strategies Summit

FEBRUARY 9, 2023

But it also presents challenges — not least how to grow your following from scratch. Mike and his team grew those accounts from zero to almost 150,000 followers in just five years. Read a step-by-step guide covering everything from the pre-launch phase to promoting and optimizing your content.

Social Media 200

Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

JUNE 16, 2022

Which content types are most likely to drive engagement. One clear goal – that we’ll use as an example – is to drive revenue. Drive sales directly from your profiles via social commerce ? Take TikTok as an example. Drive immediate sales on Instagram via features like the Shopping tab and product tags.

Social Media 130

Social Media Wikimedia Metrics Instagram 130

Later

JULY 2, 2021

Ready to go live on TikTok? Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step). How Many Followers Do You Need to Go Live on TikTok?

How To 126

How To Film Hosting Notification 126

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

Tips 89

Tips Upcoming Travel Badge 89

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

Social Media Strategies Summit

MAY 27, 2022

You want to spend your precious resources on the tasks most likely to drive fantastic results — things like analysis and strategy — but labor-intensive drudge work bogs you down. Priced from: Free. Priced from: $65 per month. Priced from: $29 per user per month. Priced from: Free. That’s a lot of time and money.

Team 219

Team Tools Social Media HootSuite 219

Social Media Strategies Summit

SEPTEMBER 26, 2023

That’s why it focuses its social media use on offering followers advice from industry experts. TikTok, on the other hand, is far more popular among young users than it is with those above the age of 50. Moreover, ensure it delivers the quality your audience expects from your business.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

OCTOBER 7, 2021

According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events. Find out below as we list the most beneficial online event marketing ideas your brand can use to promote, amplify content in-event, and drive registration. Drive Attendance via Email.

Eventful 206

Eventful Marketing Upcoming Influencer 206

Hootsuite

JANUARY 2, 2024

Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles. Social commerce sales: How much revenue you bring in from social commerce activities across your social accounts. #1 1 Social Media Tool Create.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

agora pulse

NOVEMBER 25, 2020

In fact, 92% of all traffic goes to the results on the first page of Google. Company logos and images from social media also pull through to the SERPs. In simple terms, more people will see your blogs, landing pages, and videos if you feature them on your social media. Increased web traffic. But what about social media?

SEO 190

SEO Social Media Reddit Hashtag 190

Hootsuite

FEBRUARY 5, 2024

Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online). Identifying successful content and replicating winning strategies is a great way to skip the trial and error and drive more consistent results.

Analytics 97

Analytics Instagram HootSuite Metrics 97

agora pulse

AUGUST 19, 2020

How does it differ from content creation? The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Drives traffic. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content.

Curation 130

Curation Content Curata Flipboard 130

VEED Grow

APRIL 9, 2020

But, if you are creating every piece of content from scratch you would have no time left to promote it and drive traffic to your content. A blog is a great place to start. Convert a Blog Post into Video Create one video from the blog or split it into sections to create a video series.

Content 52

Content LinkedIn Instagram eBook 52

Jon Loomer

MARCH 20, 2023

My website prioritizes my blog. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. It’s important that I’m driving quality traffic. What do you have below your blog posts? I also often embed videos within my blog posts. Cross-promotion?

Eventful 174

Eventful YouTube Embedding Course 174

Later

JULY 24, 2020

The TikTok link in bio rollout is on its way — and it’s going to be a game-changer for brands and businesses on the app! TikTok users will be able to take advantage of the prime real estate on their TikTok profile to direct their followers outside of the app. Ready to add a TikTok link in bio to your profile?

Brands 73

Brands How To Real Estate Instagram 73

Later

APRIL 8, 2021

TikTok is introducing a new Playlists feature to group videos into themed collections. Similar to IGTV Series , TikTok Playlists will make it easier to access related content in a single stream. . Find out everything you need to know about TikTok Playlists in this blog post. . What is the TikTok Playlists Feature?

Features 82

Features Video Curation Groups 82

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Lead generation: Focus on click-through rates, website traffic, and form submissions. Take a peek at a few business plan examples from your industry to help lead you down the right path. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

SEPTEMBER 21, 2023

Of course you want to shout your reshare rate from the rooftops! The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. But be careful. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. After all, you need to be able to recognize a brand to trust and buy from it. Focus on building awareness within targeted audiences and grow from there. Website traffic. What is brand awareness? Our advice? Start where you are.

Strategy 131

Strategy Brands Hubspot Survey 131

SocMed Sean

MARCH 1, 2022

Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. While YouTube is far from dying, it will need to work harder to maintain its audience as these competitors continue to gain popularity. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012.

YouTube 204

YouTube Strategy Automotive Marketing 204