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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.

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An Introduction to Vertical Social Networks

Buffer Social

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. Go beyond “promotion” The most effective way to use a vertical network is to be a part of the community by joining conversations and providing valuable content.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. When most people begin to explore social media they usually start from the perception that social media is another marketing channel. Kaleidoscope Marketing.

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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

These technologies are now being adopted across all kinds of markets. Technologies like these are not just fun to play around with for consumers — they drive real results for businesses: in 2020, the customer conversion rate for AR engaged users increased by 90%. Technology to Bridge the Gap. It goes way beyond the supermarket.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

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5 Ways The Digital World & Social Media Are Changing What Is "Real"

Diva Marketing Blog

Recently my eBook, Social Media Marketing GPS , was turned down to be included in a list of books about social media because it was not "professionally published and printed and available for purchase on amazon.com." Relationships begun in childhood, at work, on a commuter train or from a tweet or blog post? Relationships.

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