Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

NOVEMBER 8, 2022

You can utilize photos and videos your customers share on social media and post them on your accounts. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Uncertainty. Similarity.

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comScore Marketing Case Study Review 299

Hootsuite

MAY 3, 2023

If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when? YouTube videos can rank in search engines like Google, too! What is YouTube SEO?

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SEO YouTube Embedding Hashtag 111

Buffer Social

OCTOBER 16, 2023

Most creators have a combination of several pillars that form the foundation of their content strategy. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

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Template Templates Social Media Content 102

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 132

Hootsuite

NOVEMBER 7, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Facebook shows me a constant stream of videos that fall into a category I call “sad animal becomes happy.” Users who watch videos get more videos. Source: The Dodo.

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Social Media HootSuite Trends Feed 137

Hootsuite

NOVEMBER 30, 2023

This includes a wide assortment of tool categories to help with the many aspects of marketing content creation. Add existing image and video assets, or choose royalty-free images from the built-in image library. Lumen5 Source: Lumen5 Lumen5 is a drag-and-drop tool for creating video content. What is a content marketing tool?

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Tools Content HootSuite Marketing 104

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Step 2: Create a winning TikTok strategy.

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How To Hashtag Trends Analytics 143

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Meet the team.

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Instagram How To Eventful Team 138

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The good news?

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Social Media Tips HootSuite Marketing 121

Social Media Strategies Summit

AUGUST 11, 2022

Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. Peloton also has a dedicated subcategory on its blog that shares inspirational content from community members, positioning them at the forefront of the Peloton story.

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Examples Communities Brands Forums 227

Social Media Strategies Summit

NOVEMBER 30, 2022

Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. It used a combination of photography, video content , and interactive maps to tell the story of a bear rescued from captivity and released back into the wild. Image source.

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Campaign Brands Influencer Collaboration 304

Jon Loomer

FEBRUARY 14, 2024

Keep in mind that much of the power of interest targeting was previously powered by partner categories. Unethical Strategies Aren’t Sustaining It doesn’t matter whether it’s 2011, 2024, or 1982. I wrote more than 600 blog posts during the first two years of my website. Basic Targeting Options? Not really.

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agora pulse

FEBRUARY 2, 2021

Bonus Materials: FREE Instagram Strategy Guide. Need to have a picture-perfect Instagram strategy? No strategy, no planning. In this article, I’m going to show you how to create an Instagram strategy that wins 2021. So, how can you create an Instagram strategy that wins 2021 (and doesn’t take forever)? Travel 45%.

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Instagram Strategy Guidelines How To 144

Hootsuite

NOVEMBER 24, 2021

YouTube Studio is where you manage videos, analyze the performance of your channel, respond to comments you’ve received, and start to make money from your channel by adding ads to your content. Think of YouTube Creator Studio as the backend of your channel—a place to measure, optimize, and improve your videos for performance and growth.

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YouTube How To Metadata Metrics 137

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. This short-video hosting platform has a predominantly younger user base of early trend adopters who are always excited to try new things.

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Social Media Strategy UGC Influencer 59

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Video information.

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SEO Video Microblogging How To 114

The Realtime Report

FEBRUARY 17, 2021

Standing for search engine optimization, there are two broad categories of SEO. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos. Building broken links is an interesting strategy. The other type of SEO is called off-page SEO.

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SEO Engineering Hosting Travel 219

Visually SM

JULY 27, 2020

Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy. Every strategy must rely on it. Sprout Social. Google Trends.

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Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

MAY 27, 2022

You want to spend your precious resources on the tasks most likely to drive fantastic results — things like analysis and strategy — but labor-intensive drudge work bogs you down. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Graphic design. Tracking and reporting.

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Team Tools Social Media HootSuite 219

Myrland Marketing

FEBRUARY 23, 2023

Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. As you will see in the screenshots below, even after you have chosen which form of content they will see first, they will be able to toggle over to the other categories to see additional forms of content.

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LinkedIn Activities Newsletter Video 98

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

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Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

SEPTEMBER 30, 2021

Industry experts will argue that the best way to create content is to produce articles, videos, visuals, etc., Be it content in the form of text, video, audio, visual, social media post, or webinar, the goal should be an offer of trustworthy information. And video performs even better, with 27% of viewers watching 10+ hours per week.

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Content Overview Examples Resources 168

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

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Paid Search SMS Syndication Social Bookmarking 159

Hootsuite

JANUARY 13, 2022

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. People don’t just look for videos on YouTube; they use Google too. And Google now prioritizes video over other content for many searches. Use concise, descriptive video titles.

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YouTube How To HootSuite Metadata 144

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results. We look forward to seeing you this weekend!

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Paid Search Reputation SMS Conference 135

Kikolani

OCTOBER 6, 2016

My memories are admittedly getting a little hazy now (I have a 3 year old and an 18 month old) … but I do remember, with some incredulity, that I often felt “too busy”, without much time to blog or write. And most of the time management and blogging advice I come across seems to be aimed at people who don’t have kids.

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Strategy Blogger eBook WordPress 141

agora pulse

OCTOBER 22, 2020

Live video. Short videos or a compilation video. A blog post about the event takeaways. Live video. Every major platform now has a live video option. Whether you are most active on Twitter , Instagram, Facebook, live video can be a great tool. So what types of content are best for this strategy?

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Social Media Content Social Media Management Eventful 128

Your Escape From 9 to 5

JULY 2, 2022

Are you passionate about video games for example? Action, Adventure, First person shooter, Role playing, Strategy and/or Sports. Yes, there are plenty of video games and consoles being sold all over the world. You need to be very targeted – for example sport is a very broad category and you would have to select a specific sport.

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How To Sports Research Examples 96

Keyhole.co

MARCH 8, 2022

The app has had an immense impact on video and culture in today’s world. Video marketing strategy. According to research, 88% of people would like to see more videos from businesses. TikTok is perfect for promoting your brand with creative and engaging videos and expanding the reach of your existing video content.

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Engagement Hashtag Influencer Trends 119

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

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Social Media Strategy Sports Meme 52

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. And, to take your strategy to the next level, we’ll also share a few tips for growing your channel. HEVC (h265).MOV.MP4.MPEG4.MPEGPS.

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YouTube Video How To Mobile 111

Webbiquity SMM

JANUARY 24, 2019

Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Executing an automation strategy needn’t be all that complicated. But before you start using these platforms, it is important to prepare a strategy and a roadmap for your campaign. Setting up automation.

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Social Media Marketing Hashtag Campaign 164

Kikolani

JANUARY 11, 2012

There are literally tens of millions of blogs online and yet only the tiniest fraction of them really make their owners any significant income. In this article then we’re going to “devils advocate” and look at five reasons why it can be harder to make money blogging than with some other Internet business models.

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Adsense Engineering Social Bookmarking Widget 150

agora pulse

NOVEMBER 26, 2019

Questions make great content ideas for your blog and/or video channel. Create a custom feed to monitor top blogs and media outlets in your niche for your content team to be promptly notified when some big news is being discussed. Timely covering industry news is a great way to increase your business blog exposure.

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Collaboration Marketing Team Social Media Management 138

agora pulse

MARCH 10, 2020

In this post, we’re going to go over all the basics you need to create a strong, effective Instagram strategy for your brand. Instagram Content Strategy. How to create a strong Instagram content strategy . How It’s Made” videos . Include videos, multi-image posts , and posts with different aspect ratios.

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Social Media Management Instagram Social Media Hashtag 159