Mindjumpers

Four Metrics for Measuring Social ROI

Mindjumpers

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Social media is all about interactions.

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The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

With the following blog post, I would like to present SEKARI Research and Social Optimization Agency’s infographic which introduces an additional aspect of the importance of content marketing – its contribution to brands’ SEO strategies.

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Trending Sources

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

You can read more about how to implement a social media policy in our previous blog post. The initiative included a Facebook page , a Twitter account and a company owned blog , which were the primary platforms used to create awareness and engagement. Tweet.

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Recipe for Successful Blogging

Mindjumpers

Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. How to Start a Blog. ›

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategies

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Benefits of CEO blogging and being active on social media: Being present on social media keeps the CEOs better connected and aware of customer opinion. Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*.

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A Guide to Marketing on Tumblr

Mindjumpers

Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s analytics are not providing as good insights as those for blogs such as WordPress.

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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

So, with the SoLoMo technologies, brands can hypertarget their fans and potential customers and understand and engage these at a local level – such as by using the monitoring tool, VenueSeen , which I blogged about last week. The rise of smartphones has paved the way for the SoLoMo revolution.

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How to Choose the Right Social Media Platform to Connect With Customers

Mindjumpers

The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Nobody wants to follow a blog or a Facebook page where nothing is being said.

What Does 2013 Hold for Social Media?

Mindjumpers

Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week.

The Content Marketing Explosion [infographic]

Mindjumpers

This can by done though content on blogs, in social media, newsletters etc. .

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms.

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How Brands Used Twitter in 2012

Mindjumpers

The latest data points out that the micro blogging service now has 200 million active users. Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences.

How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

The infographic does not talk about the PR opportunities and of course the revenue stream generated by it on social media, though we have written about it earlier on our blog.

How to Optimize Your Brand’s Twitter Presence [infographic]

Mindjumpers

In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.

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Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

Mindjumpers

Tweet Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity.

How to Boost Your Number of Followers on Instagram

Mindjumpers

The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. Tweet ??The

Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

This is what Instagram claims in the blog post announcing the new web profiles. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

As I wrote in a previous blog post , today’s consumers are looking to take part in experiences that they want to be involved in and share with their friends. We frequently see companies making use of mobile apps to promote their brand.

How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. Tweet.

NGO 101

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Including lines from a blog post or your opinion on what you read, along with a link to that content is a great way to derive value from Twitter.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!). Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics.

Data 101

Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

We have also written about how to select the right social media platform earlier on our blog, meaning if the communication needs to be one to many audiences or you need to facilitate a conversation. Tweet Right messaging on social media is as important as using the right channel to spread it.

Mobile: Give Your Customers That Something Extra

Mindjumpers

The SoLoMo revolution within social media interaction has previously been covered here on the blog.

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns.

When Social Media Meets Big Data

Mindjumpers

If you want a more detailed explanation, take look at this blog post. Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube.

Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Social Media is Going Corporate [Infographic]

Mindjumpers

Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc). This includes different social networking sites as well as communities, blogs and forums.

Search & Social – Understanding the Interdependence

Mindjumpers

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.

The Sharing Avalanche [Infographic]

Mindjumpers

On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t share content on social media.

5 Useful Facebook Updates To Notice

Mindjumpers

You can read our previous blog post about ‘switch region’ 3. Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities.