33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

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Trending Sources

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015.

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Deliver on What You Promised in the Webinar Invitation.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Photo Sharing – Let customers share how they’re using your B2B product with photos.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. Frustrated.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. The following is a guest post by Eleonora Israele.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

If you have influencers produce long-form content, put on a webinar, or write blog posts, you need to see not only the engagement from sharing those assets, but how each specific asset contributes to the funnel. From: Bizible’s THE CMO’S GUIDE TO B2B MARKETING ATTRIBUTION.

Destroying the 7 Myths of B2B Social Media

Convince & Convert

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media.

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How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

If You’re B2B, What Day You Tweet Doesn’t Matter

Convince & Convert

On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. (at least on weekdays).

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ). Social Media B2B ).

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ).

Social Media Training for Sales – Social Selling University Launches

Koka Sexton

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. I’ve been very busy at InsideView the past few months.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Earnest B2B ).

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value.

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas.

Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features. Tags: guest post study social media b2b corporate blogging

Social Media Lead Generation for B2B

www.nusparkmarketing.com

Click Here to Order: PayPal or Credit Card or Google Checkout Connect Webinar! Top stories today by @ NuSparkMktg @ fearlesscomp @ writemindedllc 16 hours ago New blog post: Social media and lead generation; My view on how to generate b2b leads from SM. socialmedia, #b2b [link] 16 hours ago Two ebooks coming from me just in time for holidays. Marketing Solutions for Web 2.0

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Humility And Having Something To Say

Twist Image

" On a B2B Blog that I was recently following, the answer was obvious. One post was about a webinar they were hosting, another was about a new product feature that they were launching and the one after that was an announcement about a senior executive appointment from within their organization. webinar. You have a voice. Having a voice or an opinion or an idea is nothing new.

Timing Your Social Media Marketing

Pamorama

And what about B2B versus B2C — are the dynamics different? Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

5 Target Audiences to Consider Besides Millennials

Ignite Social Media

We think it’s so important to know these differences, that we’re actually hosting a webinar about it on May 18th. ) B2B Marketers and Business: In our work with large B2B organizations, we also know that social media for work is something employees segment.

16 Tips on LinkedIn From Hubspot Seminar

Engaging Brand

I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Types of content for group.blog articles, video and images, ebooks, whitepapers, webinars and event invitations . Listening to @ HubSpot seminar key point linked in is a great b2b environment.don't mistake it for B2C .

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Healthcare Social Media

SocialFish

Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. Webinar: How “Big Data” Can Revolutionize Healthcare. Interested in healthcare and social media?

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