Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 260

Social Media B2B Marketing SEO 260

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 215

Statistics B2B Content Marketing 215

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 182

Report Social Media B2B GPS 182

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. Click on the Home icon (desktop) or your profile picture (mobile).

Eventful 131

Eventful LinkedIn B2B Microsoft 131

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. I am also hosting a free live training webinar to share the Top 5 Reasons Your Social Media is Not Working and How to Fix it on August 9th at 2pm et. . What you'll learn on the webinar… . Webinar Details: . Soundcloud.

Social Media 149

Social Media Training Startup Social Networking 149

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 237

Content Tips Marketing B2B 237

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously. Jason Falls (who’s running 5 great events next year).

Social Media 120

Social Media eBook Mobile Social Networking 120

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 119

Reputation Brands B2B Loyalty 119

Convince & Convert

JUNE 18, 2013

Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile. On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. Quote famous individuals. Share videos. 2) You’re not using your real estate wisely.

Facebook 167

Facebook Real Estate eBook Social Media 167

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Upcoming webinars, or recordings of past webinars. Mobile friendly. Nurture leads.

Newsletter 140

Newsletter How To Marketing Templates 140

Pam Moore

JULY 29, 2024

Mobile Optimization: 40. Optimize for Mobile : Ensure your social media content is optimized for mobile devices. With a significant portion of users accessing social media on their phones, mobile optimization is crucial for engagement and reach. Ignite Your B2B or B2C Marketing Program! Advanced Strategies: 41.

Team 133

Team Social Media Brands Tips 133

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Same premise.

Eventful 125

Eventful Social Media B2B Conference 125

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 128

Strategy Marketing Case Study How To 128

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How can they without their mobile numbers? Gone are the days where SDRs would just pick up the phone and cold-call prospects.

Engagement 118

Engagement B2B Data Social Media 118

Convince & Convert

MAY 19, 2016

To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 92

Drupal Content Case Study Statistics 92

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. ” Facebook Rants and Raves. by MediaPost.

Facebook 195

Facebook Small Business Advertising Hubspot 195

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. We also looked at the lead figures for a recent webinar. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 150

Brands Analytics Consultant Data 150

Pam Moore

DECEMBER 7, 2017

Content that Converts to Sales On-Demand Webinar. 2018 Influencer Marketing Trends and Best Practices On-Demand Webinar . Content Marketing Editorial Calendar Template for 2018. Audience analysis worksheet to help you identify and prioritize your top audiences. How to Partner With Your Social Media Agency for Success. Let's Get Real!

Templates 167

Templates Template Trends Content 167

Sprout Social

JULY 31, 2019

Download the Sprout Social mobile app. To stay in the loop even when you’re not at your desktop, you can find Sprout’s mobile app from the Apple App Store or Google Play Store by navigating in the Sprout app to Settings > Utilities & Goodies. Sign up for a Sprout Social Webinar. Related Articles.

Team 105

Team Notification Report Metrics 105

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? .

Strategy 147

Strategy Metrics Process Newsletter 147

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Share upcoming events Hosting a webinar or speaking at an event? Here’s Sarah Corley from Sprout Social sharing that she’s hosting an upcoming webinar. As a marketer, you cannot afford to overlook LinkedIn.

Examples 122

Examples LinkedIn Newsletter Hosting 122

Diva Marketing Blog

MAY 4, 2012

of webinars, presentations and posts that help you through the logistics of how to pin. As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. And don't forget mobile -- - Pulse.

Tips 91

Tips How To B2B Microsoft 91

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Review 107

Review Social Media Team Resources 107

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. We’re all in this together, and we need each other more than ever.

Resources 143

Resources Communities Instagram Brands 143

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. B2B landing pages that load in one second or less have triple the conversion rate of pages that take five seconds to load. How do you evaluate how good your landing page is?

B2B 62

B2B Forums Discount Price 62

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. Doug is a content marketing junkie.

Strategy 147

Strategy Content BuzzStream Brands 147

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Being able to rank influencers helps us with campaign planning, as well as post-campaign measurement, so that we can see what % of the top influencers we’ve been able to secure coverage or positive feedback from on behalf of our clients. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It is Mobile on the radar? The area of “metrics integration&# is especially interesting.

CoTweet 116

CoTweet CoTweet Analysis Social Media 116

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60