Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. The end result?

Team 110

Team B2B Platform Analytics 110

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Myth 11: The rules are different in B2B. They are myths. Time to crush them.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

DECEMBER 13, 2011

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities. Improve customer service. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Attend webinars. Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media NGO ROI Research 117

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Pam Moore

DECEMBER 7, 2017

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). Content that Converts to Sales On-Demand Webinar. 2018 Influencer Marketing Trends and Best Practices On-Demand Webinar . Source: Wikipedia.

Template 167

Template Templates Trends Content 167

Janet Fouts

AUGUST 18, 2014

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. In his book There is no B2B or B2C: It’s Human to Human H2H. I become an evangelist without giving it a second thought. I tell my friends about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. They’re meant to educate and inspire your audience. Promotional Videos.

Types 119

Types Video Content Case Study 119

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Interactive content such as quizzes, webinars, and videos is becoming extremely popular in marketing campaigns. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Attend webinars. Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. So, never stop learning. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Building a successful go-to-market strategy with social media.

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Gated content. Whitepapers 26%.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. All rights reserved.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Whether that’s through in-person events, conferences or digital events like webinars is up to you. Figuring out how to build a brand is a must-do for modern marketers.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Targeted webinars.

Content 169

Content B2B How To Types 169

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know. All rights reserved.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Webinars and events Hosting a webinar or an event? This can result in increased visibility, registrations, and a wider audience for your webinar. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Webinars and events Hosting a webinar or an event? This can result in increased visibility, registrations, and a wider audience for your webinar. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Or Loyalty for Nothing -> Acted once?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Thanks again, Jay.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

OCTOBER 16, 2012

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. Earnest B2B ). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

CSR 137

CSR Social Media Strategy Consultant 137

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. This means uploading video content from webinars or tutorials would perform well on LinkedIn. This helps you gain credibility, build authority, and increase brand loyalty.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. That experience made me explore different industries, which lead me to B2B PR.

Social Media 112

Social Media Strategy Influencer Education 112

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Create a customer loyalty program to encourage future purchases and referrals. Reuse content. Try article marketing. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. Even a cursory browse of the Web will underscore that finding, as inane Web pages, videos, and Webinars are omnipresent like gypsies with a “like&# button.

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Now for more coffee. All rights reserved.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 134

Social Media Strategy Metrics Organization 134