Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Presenting and communicating flawlessly. Since 1998, Matt has presented at thousands of companies, conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical, humorous way.

Engagement 133

Engagement Training Apple Conference 133

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Changes like this, and the growing sophistication of Google Search, have had a considerable impact on how website SEO works. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This present approach has a better chance of converting an audience into leads. Some of the most popular SEO tools also include Soovle which scraps keywords from multiple sources, and Moz keyword explorer. .

Comparison 147

Comparison SEO Curation Domain Name 147

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

The Realtime Report

AUGUST 25, 2020

This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Essentially, the point of marketing is to make your business presentable to consumers so they can later invest in your business.

Small Business 251

Small Business Social Media Strategy Marketing 251

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., How can you get more links to your blog?

Alltop 148

Alltop Tips Hubspot Directory 148

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team. your influencer’s.

Influencer 103

Influencer Marketing Collaboration ROI 103

Writtent Blog

APRIL 24, 2013

If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. Here are some more ways Slideshare SEO and visibility can boost your content and social media strategy: 1. Slideshare SEO Is Outstanding. Where are you?

Social Media 91

Social Media Strategy B2B Tourism 91

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. These are the reasons why they matter: 1.

Template 52

Template Templates Analytics LinkedIn 52

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Content is king.

Statistics 100

Statistics B2B Vimeo Social Networking 100

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. How is syndicated content presented on their site? · 19 Best Off Page Seo Techniques To increase Your Website Traffic. Content syndication is one of the best ways to drive growth in the digital marketplace.

Syndication 52

Syndication Strategy Content How To 52

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “News Feed Optimization (NFO) on Facebook will become the new SEO. Facebook added more than 150 million new users in 2010. So what’s next?

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

FEBRUARY 10, 2011

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. WordPress SEO. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 105

Campaign Groups Groups Communities 105

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

Content 110

Content B2B Hubspot Marketing 110

Small Business Mavericks

APRIL 14, 2012

Here’s my rundown: Linkedin – currently the premier B2B site, and that’s where it will maintain it’s strength. Google+ – the SEO channel of choice to boost search rankings quickly. It is at present dominated by people representing online businesses, particularly marketing people.

Google 107

Google MySpace SEO Fashion 107

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Writtent Blog

JANUARY 10, 2014

Presentation from Writtent. . B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ). Here are 20 stunning facts about business blogging that will make you think differently. Content Plus ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

MARCH 11, 2016

Hands-on, direct experience gives content creators a rock solid foundation for presenting benefits (among other things). In B2B, this can be done by accompanying sales reps in the field, making initial sales presentations, follow-up presentations, and routine customer service calls. Talk to Customers and Prospects.

Conversation 60

Conversation Brands B2B Meeting 60

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 142

B2B Strategy Statistics Research 142

Kikolani

JULY 5, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. Your Opinions Wanted. I would like to make Kikolani your favorite place to go for blogging advice! In order t to do that, I need your help. Business / Career.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Content is king.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Techipedia: Tamar Weinberg

MAY 15, 2012

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. SEO efforts should aim to provide relevant engaging content within the SERP in this new pattern. Google+ Search Results and SEO. Increase visibility in SERPs. Conclusion.

Google 193

Google Content URL SEO 193

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. The Association of National Advertisers (ANA) presents its digital and social media event in July 2018 at Terranea Resort. Well run, wonderful presenters.

Conference 41

Conference Marketing B2B Class 41

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 11 Examples of B2B Content Marketing. SEO: The Free Beginner’s Guide from Moz. It’s positively filled with helpful stats, facts, graphs, and charts. CMI Content Process Roundtable.

Resources 99

Resources Content Case Study eBook 99

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. This post will difinitly help me with my advertising website.

Trends 167

Trends How To Digg Press Release 167

MegaBytee

FEBRUARY 2, 2021

PPC is a paid digital marketing tool and gathers more business traffic, unlike the organic SEO. We are here with the three strategies that successfully improve B2B lead quality to help any lead generation campaign. It uses specific terms and keywords that are typed in by the searcher into Google’s search space.

Strategy 52

Strategy Overview Campaign Google 52

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing.

B2B 118

B2B Video How To ROI 118