Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

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Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Any SEO geeks want to weigh in on that? Is it extra SEO fodder? This is a shocking ratio to me.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! Especially social media, but even SEO, PPC, email, etc. link] Alasdair Munn Good post.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. We were on a WebEx with a client and their PR firm, they were so called social media gurus. What do you think? This leads to another problem.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Craig Lindberg MLT Creative [link] Andy Beal Social Media Monitoring Tools – How to Pick The Right One – [link] <– wow, all of them $500+ pm.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. A Valentines day present? link] Engage, Don't Sell. Really hit the nail on the head!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post. link] Ahmed Haha, an excellent post. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology.

Tools 203

Tools Sample Samples Marketing 203

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Pricing is very reasonable, as you can download and use 60 images a year for just $229.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

It's so important to listen and find what opportunities are presenting themselves. Wisely improve the present, it is nike dunk low thine. We get so wrapped up in SEO we can’t see the forest for the trees. You Ready for the Opportunity Economy? link] [link] Kyle Lacy Good insight. There is a ton of noise out there.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Social Media Tools.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert. Huge opportunity missed.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. link] [link] Felix Are You Slow Enough to Succeed in Social Media?

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Social Media Strategy Affiliate marketing Company 160