The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. SEO has the potential to drive torrents of traffic and new leads. Optimize Your Content for SEO.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Boost SEO. SEO tactics are on every marketer’s radar. Make sure you’re utilizing YouTube SEO practices , and this will hopefully bring in a new faction of helpful viewers.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

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5 best growth marketing strategies for B2B

Socialmedia.biz

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. 2 Social media has become increasingly important for marketing, including B2B.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Advertising Facebook Interactive Marketing Lead Generation Online Advertising Pay Per Click SEO Social Media Social Networking

A Quick Guide to Creating a Great B2B Website in 2015

SocialFish

But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. SEO and SEM Budgets.

The State Of B2B Content Marketing Today

Small Business Mavericks

Some people lump SEO and social media marketing together into a broader class that they call “content marketing.” An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. Small Business Internet Marketing B2B marketing content marketing content marketing strategy online marketing

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[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag.

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Choosing your keywords for SEO

Cody Ward

It also doesn’t only relate to B2B. Related posts: Audit Your Website for SEO Why does your website need SEO? Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tail

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections.

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The 7 Simple SEO Mistakes That Are Killing Your Content Marketing Strategy

Meltwater

High-quality, informative content is one of the most important success factors in B2B marketing.In fact,… Read More.

B2B 153

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? What tactic do 92% of SEO professionals view as effective? WordPress Hosting SEO ). B2B Infographics ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ).

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Create valuable backlinks for SEO. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to SEO activities to increase SEO. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social Listening

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12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Convince & Convert

If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. Learn more about using SEO tactics for blogs here.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ). Search Engine Optimization (SEO) and Search Facts.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Now look at some SEO statistics to get the full picture. SEO can help build authority, too.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids.