Oktopost
JULY 22, 2021
B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It? Source: Cloudave ).
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
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Koka Sexton
JANUARY 14, 2013
B2B Sales Motivation (@salesquote) January 14, 2013. . At the heart of sales people’s jobs is the CRM and over the past year we have even seen that the CRM is no longer enough and that it too has to become social. Another article asks Should your business invest in social CRM tools ? .” Peter F.
Convince & Convert
JUNE 17, 2010
Maybe you use Twitter to meet interesting new people? Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. Had it connected me with many people I'll never meet in person? Convince & Convert [link] #marketing #b2b [link] Evan E.
Oktopost
JULY 27, 2021
If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.
Convince & Convert
JULY 20, 2010
Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Easy – you listen!
Convince & Convert
JUNE 22, 2010
Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.
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