33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. 57% listed poorly define success metrics and key performance indicators. via CNET.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn. Image credit: BundlePost. Social Audience Strategy.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.
Monday Roundup: Best Practices for Social Media Metrics
AUGUST 24, 2015
This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics. ” 2. ” 5. Based in the Washington, D.C.,
Four Ways to Optimize Content for B2B Search
MARCH 26, 2012
Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation. So does Google.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Company websites: these are of course at the core of digital marketing.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 80% of marketers use these as primary success metric; 56% base social success on website traffic. 70% of the U.S. billion last year to 2.5
How Team Sprout Uses Its LinkedIn Company Pages Report
DECEMBER 15, 2016
As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher. LinkedIn
Destroying the 7 Myths of B2B Social Media
Convince & Convert
OCTOBER 28, 2010
Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? The second-most popular tier includes YouTube, blogging and LinkedIn. B2B Infographics ). As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. LinkedIn Facts and Statistics.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. Networks Supported : Twitter, Facebook, LInkedIn, Foursquare, Wordpress. Networks Supported: Facebook, Twitter, LinkedIn. Networks Supported : Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more. Networks Supported : Facebook, Linkedin, Twitter. Networks Supported: Facebook, Twitter, LinkedIn. BuzzTrac.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Here are 46 intermediate metrics (and two final measures) to help marketers evaluate the success of their social media programs and optimize their associated processes. Nine Blog Metrics. Six Twitter Metrics. Six LinkedIn Metrics. Ten YouTube Metrics.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. B2B Marketing Insider ). B2B PR Sense Blog ).
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Facebook metrics is not that accurate as of this moment.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Figure out which content marketing metrics you want to measure and why. Social metrics: Likes, follows, +1s, pins, etc. Social metrics. 77% of B2C companies and 41% of B2B companies have acquired customers via Facebook. Likes. Traffic.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
For example, we did on LinkedIn, we’ve done this closed group of influentials in the industry , the shipping circle, it’s called, where we ask questions like, “What’s the next big innovation that will turn the industry upside down?” So I’m not all for all the metrics in the start- up phases at least. Listen Now. The RSS feed is: [link]. I did.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects. What online publications do they read? How many conversions?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). B2B Lead Blog ).
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Social Media Metrics and ROI.
Talking #measurePR with Sandra Fathi
APRIL 2, 2013
On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi. measurePR. measurePR.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Running a social media program without metrics is like driving a car with no gauges. Learn.
Are You Seizing the Power of Social Media Attribution?
Convince & Convert
JANUARY 11, 2017
Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. No Metrics, No Budget. But are they seizing their full power? Hardly.
The Social Media ROI Debate
AUGUST 23, 2010
The “no group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Share this on LinkedIn. Perhaps.
#measurePR, Die Hard and Squirrels
APRIL 8, 2013
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Die Hard and squirrels! measurepr.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Which metrics are most valuable in evaluating tactical success? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. ” B2B Social Media Marketing Guides.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc. Social Media Metrics and ROI. Adoption soared.
The Spin Sucks Inquisition: Bob Reed
MARCH 20, 2015
Irrelevant metrics annoy me. Where You Can Find Bob Reed Bob is on Twitter , LinkedIn , Google+ , and Pinterest. He also has a B2B interview series called the B2B Social Spotlight. ” So, if you know of any B2B that have effectively integrated social and digital into their marketing—anywhere in the world—get in touch with him. We sat outside and had Italian.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics. number of mentions and retweets), LinkedIn and YouTube all into one spot. Again, most of these social media metrics are freely available, but gShift saves the time and effort of tracking them all down from their native sources. Features.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
LinkedIn. 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. LinkedIn. Today, I turn 30. Enjoy! Twitter.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Can social media help shorten b2b sales cycles? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). B2B Marketing Insider ). B2B Marketing Insider ).
Metrics and Tools Used for Social Media Effectiveness
AUGUST 12, 2010
Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI? My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using? (If Subscribe to Spin Sucks If you like this post, why not share it!
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. LinkedIn, Facebook). Measurement remains the biggest challenge in B2B social media marketing.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. The average B2B marketer uses 12 different content marketing tactics.