Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. The economy (16%) and analytics (12%) trail considerably at second and third. Quantity still matters.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. Instead we look at different metrics that determine how engaged our audiences are.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Koka Sexton

NOVEMBER 4, 2023

10 Content Marketing Hacks That Will Explode Your Reach Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Will it provide real value to my readers?

Content 52

Content Marketing B2B Study 52

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. LinkedIn, for example, enables users to boost regular posts without changing the format. Learn more about how employee advocacy helped Corel develop their brand community. ? make it count!

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. The solution? The solution?

Publishing 86

Publishing Social Media Film B2B 86

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 137

B2B Marketing Construction Committee 137

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

FEBRUARY 14, 2023

I get asked about my company more than ever and people comment on how active I am on LinkedIn. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). Advocacy and our Slack community empowers them to do something they’ve wanted to do all along.”

Authentication 90

Authentication Examples Class Team 90

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 70

Analysis Data Sentiment Metrics 70

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Why: Tracking the correct metrics can make or break your lead generation program. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead.

Consultant 186

Consultant Flickr Metrics Skills 186

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. This tool tracks important metrics such as engagement rate, impressions trend, and followers. billion active users. Iconosquare.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. We're talking to you too, B2B brands.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. Wouldn't you like to be in her kitchen?

Report 100

Report Banking Metrics Loyalty 100

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 167

How To B2B Social Networking Apple 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Hubspot Exercises 176

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is the ultimate authority metric — unlike on your site, you can’t control what people say about your brand on social media. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test.

Facebook 156

Facebook Statistics B2B Apple 156

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. It’s leads & sales.

Airlines 217

Airlines Metrics Banking Consultant 217

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 106

Analytics LinkedIn Tools Metrics 106

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Where is your community most active? What engages your community? Identifying threats.

Analysis 87

Analysis Social Media ROI How To 87

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Engagement and community building is the time-consuming task of connecting with relevant social media participants. Chemistry is key.

Social Media 168

Social Media Marketing How To Syndication 168

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative. Be a Part of Something.

Content 129

Content Marketing Cost Metrics 129

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152