33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Trending Sources

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB.

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Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy. .

How To Do Content Marketing Metrics Wrong

Convince & Convert

And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes?

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70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads.

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2014 Is The Year Of Social Metrics

Small Business Mavericks

LinkedIn delivers a lot of traffic to B2B sites. I believe 2014 is going to be a banner year for social media traffic and social media metrics. If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. 90% of B2B technology decision makers watch online videos. •

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts?

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. Image via Big Stock Photo.

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. 25 Questions I Ask About B2B Content Marketing. What metrics do you use to measure content effectiveness, beyond consumption?

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017.

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Why it’s easier for B2B to measure content marketing

Convince & Convert

Content Marketing content marketing content metrics content strategy marketing sideways This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Also pay special attention to the metrics that Facebook is providing to you from your advertising buy because you can compile a buyer persona by running an ad for 30 days and a minimal investment.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks.

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. Use Metrics To Improve Your White Papers.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? Key Findings: 40% of inbound marketers say their #1 metric for their blog is “social shares”. Analysis: The most popular blog metrics involve action and interaction.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Destroying the 7 Myths of B2B Social Media

Convince & Convert

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media.

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How to Present Your B2B Social Media Planning Deck

Simply Measured

Which metrics can show you this? Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there.

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24 Full Service Tools to Manage B2B Social Media

socialmediab2b.com

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. Manage your social presence, monitor, receive metrics and more. Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Improved social metrics — increased likes, follows, +1s, upvotes, etc. Improved social metrics — video views, content shares, positive comments, interaction, etc. 41% of B2B companies have acquired a customer through Facebook.

Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Figure out which content marketing metrics you want to measure and why. Social metrics: Likes, follows, +1s, pins, etc. Social metrics.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Social Media Metrics Superlist [.]

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts. Social matters in b2b.

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Smarketing Component #2: Shared Strategy, Metrics, & Reporting.

8 Free Content Marketing eBooks

Pamorama

A Field Guide to the 4 Types of Content Marketing Metrics (Convince and Convert). The Grande Guide to B2B Content Marketing (Eloqua). It pays special attention to to the role content marketing can play in B2B initiatives.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

So I’m not all for all the metrics in the start- up phases at least. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

48 Ways to Measure Social Media Success

Webbiquity SMM

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Here are 46 intermediate metrics (and two final measures) to help marketers evaluate the success of their social media programs and optimize their associated processes.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

How to Create a Content Marketing Strategy

Convince & Convert

Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy.