Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

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Social Media Strategy Social CRM Consultant 153

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic! link] jaybaer Yes indeed.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Thank you for all of your excellent blog posts about social media Jay. And yes, I think OPI nail polish is definitely worth the price.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. My blog just had its one year anniversary. Thanks for your help and your guidance.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 21, 2010

Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

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Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] #socialmedia #socialresponsibility Brian611 great post Anne!

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 20, 2010

This will definitely help me focus more my efforts. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share. I myself is a blogger and have been targetting long tail key phrases sometimes.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 26, 2010

Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. Create a content ladder to leverage and syndicate your content.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 3, 2010

link] jaybaer Definitely. link] jaybaer Indeed, we've largely lost the human touch. Ford does it well. Other automakers, not so much. None of the financial guys (that I can think of). I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 3, 2010

You are definitely a mentor and I am looking for more! This is good for a while but to stay in the game we have to broaden and I know this. Do you have any more advice on how we can speed up our learning curve so we can increase speed to market. There is a lot of fluff out here.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Please Help Me Support Make-A-Wish Foundation Would You Try It With a Fox? Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). While I am relatively new to SMM, I’m a long time marketer, and I can tell that you’ve got it goin’ I’m definitely following you, Jay. link] Social Media Strategy | Afrinnovator.com [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

APRIL 14, 2010

link] jaybaer I will definitely check it out. link] jaybaer I will definitely check it out. Comcast is definitely on the ball in terms of social listening and response. I may have to use that one. Sounds like a great case study. Thanks for the comment. Sounds like a great case study. Thanks for the comment.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post. However, you're right, I really should have included that.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 1, 2010

And anyone who tells you they absolutely know what will work for your company definitely does not understand this business. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula. You don’t have all the answers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 8, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: I Get By With a Little Help From My Friends Please Help Me Support Make-A-Wish Foundation Is Starbucks the Most Dangerous Competitor to Facebook?

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 15, 2010

Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Total cost?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 22, 2010

But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. I definitely need to check out some of those. to my tool shed.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 8, 2010

There is definitely an addictive quality to it that is extremely hard to explain. Glass screen adds to the weight, definitely. Can't make calls, won't fit in pocket RT @jaybaer: Why the iPad Replaces iPhone, not PC: [link] [link] jaybaer I totally agree Bill, and thanks so much for the comment. I agree about the weight.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 9, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Having customers who bash you is definitely a great opportunity to turn them around and make it up to them.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135