Oktopost

OCTOBER 28, 2022

Tracking social media data can be a pain. Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 160

Instagram Tools Hashtag Authentication 160

Oktopost

MAY 27, 2020

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Media Attachments.

B2B 96

B2B API Social Networking Social Media 96

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. Take a look at the list of tools we’ve put together to help you analyze your social performance. Salesforce Social Studio.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount.

Reddit 97

Reddit Hubspot API Reputation 97

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 122

Social Media eBook Mobile Data 122

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Bien Media. Social Babies. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 86

Tools Sentiment How To Team 86

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. 51% of CMOs say that a lack of sharing customer data within their organization is a barrier to effectively measuring their marketing ROI.

ROI 60

ROI Statistics Software Metrics 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Social Media Marketing

JULY 24, 2013

In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.

Social Media 162

Social Media Flipboard Journal comScore 162

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Social Media / Social Networking.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Get started on saving time and energy on your social media management!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Videos continue to dominate Facebook viewership.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121