Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. LinkedIn is a very different beast from the other social platforms. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

DECEMBER 11, 2016

What is included in this article and episode #228 of the Social Zoom Factor Podcast: . How to use our 2017 content marketing editorial calendar template ( download now ). The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Hootsuite

AUGUST 24, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. It’s important to note when you upload a PDF to LinkedIn, it becomes publicly downloadable. Optimize your Company Page for discovery and engagement first. What’s a LinkedIn carousel?

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

MARCH 15, 2023

Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What is LinkedIn automation? It’s not yet available for iOS.)

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Reportgarden.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Ignite Social Media

DECEMBER 18, 2020

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. By August, Triller was the #1 downloaded app. To date, Triller has more than 250 million downloads and according to CEO Mike Lu, 100 million monthly users. What is Triller?

CPM 161

CPM Brands Remix Influencer 161

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. For social marketers, TikTok is becoming increasingly hard to ignore. Download the app and snag your handle.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? It is the expression of its fundamental idea: to open up communication, collaboration, and the sharing of information across networks of people.

Social Media 60

Social Media B2B eBook Case Study 60

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Company information. Social engagement. Online behaviour. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. Fill in company details. Source: LinkedIn.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

JUNE 27, 2022

Download now! B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. On other networks, this works against you. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks.

B2B 97

B2B Trends Authentication Film 97

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Workbooks / Downloads.

Template 131

Template Templates Social Media Strategy 131

Likeable

APRIL 13, 2021

Maybe it’s just a well-run company. Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government.

Platform 95

Platform CPM CPC Advertising 95

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Are you using social to recreate lost customer experiences?

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Kikolani

JULY 19, 2013

The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Social Media / Social Networking. Do you know how to stop them so you unleash your success? Search Engines / SEO. Check it out!

Marketing 128

Marketing RSS Mashup SEO 128

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. You can download it for free from the Chrome web store, and there’s also a paid upgrade ($15/month).

LinkedIn 111

LinkedIn Tools Social CRM Widget 111

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. That means 82% of these Minnesota tech companies remain active on the platform. The median is 1,150.

Company 149

Company Twitter Software System 149

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. At the end of every blog post, you have a call to action , again, leading someone to a form to download another piece of content.” —@jeffreylcohen. Jeff’s Book.

Content 60

Content B2B How To Energy 60

Hootsuite

JANUARY 13, 2021

Technical acronyms and abbreviations used on social media. Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now). Network specific abbreviations. AMAs are social question-and-answer sessions. FB: Facebook.

Social Media 145

Social Media List HootSuite Content management systems 145

Sprout Social

NOVEMBER 26, 2018

Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here. Pick your social channels. LinkedIn is a network laser-focused on business trends and networking.

Social Media 106

Social Media Marketing URL Hashtag 106

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100