B2B Communities Social Media Upcoming 
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.
Oktopost
SEPTEMBER 19, 2024
In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?
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Sprout Social
MARCH 12, 2024
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?
Oktopost
OCTOBER 24, 2022
This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Next, you should think about the specific employee (or employees) you want to focus on in your upcoming spotlight. Which employees will you highlight? 3 Examples of Strong Employee Spotlight Posts.
Convince & Convert
OCTOBER 8, 2021
Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing.
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!
Sprout Social
APRIL 4, 2017
Establishing your organization’s identity on social has undoubtedly helped you perfect your own personal brand. But what may seem obvious to a social media managers is a whole new world to other departments at your company. Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte.
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