Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. One other thing that I would toss out there…in our community of Social Media, marketing, etc., Please click the little thumbs up icon.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). Who is going to post a blog review of YOUR new book (raising hand now).

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. They like it. They’re pretty good at it. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex.

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Make it a habit within your organization to “shop&# yourself. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive. When you find a pattern, create content to address it.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. [link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

FEBRUARY 15, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Dare I say the “digital glue?&# Thanks dude. Great stuff… always. All rights reserved.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Most organizations aren't embracing and are missing wonderful insights.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. Thanks for your help! link] jaybaer yes, Danny's redesign was really well executed, IMHO. link] jaybaer Best. Referencing. link] David Spinks Who's doing these designs? I like em. I like #1 the best. People look to the top right for the search bar first.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? ™ RT @upwardaction: Great tool!->A

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. Especially for insurers offering specialist coverage to connect with niche communities. PPI is a Canadian national insurance marketing organization. Idea 3: FAQs with your in-house experts This expands on the idea of educational content.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It’s about having a strategy for making your company or organization more like a person and less like a machine. This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. My sales manager at the time encouraged me to network in as many business organizations as I could. There will never be a pitch as bad as bagel necklaces. Good times.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). How they organize and communicate internally. Who they hire. And how they manage crisis and measure success. is my vote. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Randy Bunker Thanks, Jay.

Social Media 128

Social Media Consultant Health Care Questions 128

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Inciting Insight: How to make thought leaders think by The Communicator. How can you improve your blog’s position in search engines? Grow your audience? by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Buffer Social

DECEMBER 5, 2023

👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? This way, you get ahead of the game and don’t wait till you don’t get enough organic engagement to think about content repurposing. Let’s go! The commonality?

Content 108

Content Newsletter Remix Instagram 108

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Crushing the Myth of B2B Social Media [.] I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Your customers are already [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 110

HootSuite Brands Price Collaboration 110

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Marketing), ThinkGeek is “all about serving our community. ThinkGeek’s engagement with their customers is an organic result of their shared enthusiasm for all things geek.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 128

Social Media Strategy Influencer Case Study 128

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? How does social media use differ in B2B vs. B2C companies? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 31, 2015

” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

SEPTEMBER 15, 2010

What is your process for harvesting stories within your organization? One basic, simple thing is frequent contact with as many people – executives, managers and front-line employees – within the organization as possible. It doesn’t matter what industry you’re in, you have interesting stories to tell.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 120

Social Media Consultant Social CRM eBook 120

Hootsuite

JULY 13, 2023

Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. (

Social Media 98

Social Media HootSuite Analytics Newsletter 98