Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. 1. Run Contests. 5. Use Social Proof.

Social Media 156

Social Media Tips Review SEO 156

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Connect with Your Community.

Strategy 144

Strategy Metrics Process B2B 144

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking or duplicating content is a huge no-no for SEO. This will help search engines better understand the content.

NoFollow 198

NoFollow How To SEO Engineering 198

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# How Does This Help You? How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style. Engagement and community building is the time-consuming task of connecting with relevant social media participants. This is a guest post by Brad Shorr.

Social Media 168

Social Media How To Marketing Syndication 168

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JULY 11, 2023

And I knew how to leverage the power of Search Engine Optimization (SEO) to target keywords with proven search volume and intent. Even if it were to scan the SERPs (Search Engine Results Pages) to analyze existing articles, it would only produce an article that matches the top few at best. Million impressions.

Startup 61

Startup Applications System Wiki 61

Sprout Social

JUNE 24, 2019

CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. CF Search Marketing. Social Babies. Thin Pig Media. eSpark Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Writtent Blog

JANUARY 10, 2014

B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links Images in articles tend to boost the number of views by 94%. ( Jeff Bullas ). rd of today’s marketers.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Webbiquity SMM

FEBRUARY 4, 2013

Marketing, PR and communication efforts within the enterprise need to be connected as well. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. To succeed in social media, relationships need to be built within online communities.

Review 186

Review Marketing Metrics Meeting 186

Techipedia: Tamar Weinberg

MAY 15, 2012

Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). SEO efforts should aim to provide relevant engaging content within the SERP in this new pattern. Google+ Search Results and SEO. The Old Model. Increase visibility in SERPs.

Google 193

Google Content URL SEO 193

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109

Groups Groups LinkedIn Template 109

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Search Engines / SEO.

Mashup 117

Mashup Resources How To Remix 117

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business. If someone was going to use the Internet to search for your company, SEO becomes very important. If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly. of the U.S.

Marketing 162

Marketing Insurance Directory SEO 162

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Taking care of SEO elements. Participate in the communities where your audience already gathers. Over 1 milion posts! Yes, that’s right!

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. If you ask me ‘do you do B2B marketing?’ 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Brands 236

Brands Handbook MySpace Construction 236

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Taking care of SEO elements. Participate in the communities where your audience already gathers. Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

MARCH 29, 2022

Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings. Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. Why do you need to be on Quora today?

Brands 204

Brands NoFollow Marketing How To 204

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. It’s among the best examinations of what growth hacking isn’t – for one, it’s not using SEO or SEM.

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Search Engine Optimization (SEO). PPC for lead generation and B2B. PPC for lead generation and B2B. About this course: . — 11.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. The result includes high-quality product descriptions, an interactive element, and some serious SEO potential.

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. He’s the president of Human Business Works , an online education community for small businesses. The application I’m talking about is Raven Tools (aff).

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you use Twitter to see what’s going on (the real-time search engine approach). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132