The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If not, you could be missing out on a great opportunity to grow your audience.

B2B 146

Trending Sources

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

B2B 110

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.

B2B 124

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 82

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 93

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Amplification is the process of getting influential voices in your market to share your content with their friends and followers.

B2B 71

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media Medi

B2B 76

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

B2B 53

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009.

B2B 56

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Make sure to comment on fan posts. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial Media

B2B 56

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

B2B 68

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites.

B2B 56

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”).

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

From a B2B marketing perspective, it is still too early to use Google+ as a communications tool. Let us know in the comments below. As a B2B marketer, what is your wish list? B2B Marketing Social Media Facebook Twitter Video

B2B 72

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. 25 Questions I Ask About B2B Content Marketing.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now.

B2B 55

Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

B2B 63

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc.

B2B 60

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. Select Your Desired B2B Audience.

B2B 28

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Join us and share your questions and comments below!

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Social Media for the B2B Sphere.

B2B 39

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.

B2B 43

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook.

B2B 64

B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. And that will limit the marketer's ability to steer the purchasing decision. B2C marketers may have some luck. Marketers must leave the room.

B2B 31

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Please share in the comments! Do you have an awesome outreach marketing case study to share?

B2B 53

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper.

Comments As Content

Diva Marketing Blog

Drop a comment on a blog post or Facebook stat, respond to a tweet or perhaps add your opinion to a LinkedIn discussion. . In fact, sometimes comments can even be pulled into a blog post. My Comment. My Comment. " Next time you drop a comment think.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

B2B 39

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What Tools Will B2B Marketers Use?

B2B 39

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? 5 Proven Strategies for B2B Social Me.

B2B 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

B2B 39

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Noticeably absent: Blatant marketing for HubSpot!

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. Our brand team was working away on their fresh new updates to our influencer plan, and documenting this plan to present to our VP of Marketing. Social Marketing