Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.

Influencer 75

Influencer Strategy Marketing Survey 75

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “My favorite All-in-One platform for managing your Facebook ad campaigns.

Tools 100

Tools Sample Samples Facebook 100

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Social Media / Social Networking. Your Opinions Wanted. In order t to do that, I need your help.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Are your competitors running influencer campaigns? Social ads? Price points.

Research 97

Research How To Marketing Price 97

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? Today’s biggest social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there. B2B marketing can be tough.

LinkedIn 130

LinkedIn B2B Campaign Conversation 130

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. Set TikTok Marketing Goals.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Also, consider setting up custom audiences with customer lists and audience retargeting from your website/social channels. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Increase ROI with the buyer persona spring.

Template 145

Template Templates How To Tourism 145

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Source: Hootsuite 2021 Social Trends Survey.

Questions 142

Questions Social Media Strategy Survey 142

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Survey your customers for great ideas. Emails campaigns are a great way to stay in touch with your customers. Set up a PPC campaign. It’s not just another social network. Quora is the most popular question and answer based social network.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g.,

B2B 175

B2B Social Media Marketing Microblogging 175

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The average visit lasted 7.27

Statistics 141

Statistics LinkedIn Marketing B2B 141

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. While TikTok is new, its role in the social media landscape is not.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Kikolani

JANUARY 16, 2011

If you provide your visitors valuable content and interact with them through their comments, on social networks, and on their blogs, they are more likely to return to your site over and over again. Question: What is the best way to survey your blog readers about content they want to read? B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149