Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. The type of campaign you use depends upon your goals.

Types 317

Types Facebook Notification Survey 317

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Travel Marketing 130

Freelance Social Media

JULY 9, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Integrating Social Media in Email Marketing Campaigns by Meghan on July 9, 2009 Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc.

Campaign 138

Campaign Social Media Foursquare Marketing 138

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Facebook privacy: Survey suggests continuing US loyalty. Hootsuite announces integration with Pinterest. May 09, 2018. May 09, 2018. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. It hit $15.2

Statistics 127

Statistics Influencer Strategy Marketing 127

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. It also uses AI insights to inform investment decisions based on factors like the timing, length and reach of a marketing campaign.

Sentiment 103

Sentiment Analysis Patterns Price 103

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. percent , that bad rap is at least somewhat warranted.

Organization 103

Organization How To Discount Influencer 103

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. Know Your Goal.

B2B 118

B2B Facebook How To Campaign 118

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. LinkedIn is the primary social network for professionals, about 546 million , round the world. You can also use the tool to manage your whole influencer marketing campaign. Guest post by Brandon Brown. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Advanced campaign tracking tools make it much easier to identify issues and correct them.

Research 194

Research Pharmaceuticals Social Media Tools 194

Ignite Social Media

MAY 20, 2019

Pinterest is the top social network for finding and shopping for products among US users.* Custom audiences are very important when running your lower funnel campaign, as these users are more likely to convert than broad audiences. Looking to develop a paid strategy to increase your sales from Pinterest? We’d love to chat.

Survey 118

Survey Cost Eventful Conversation 118

Visually SM

JANUARY 10, 2021

Social media can help. Promoting brand advocates became even easier since most of them are on social media. According to a survey , 93% of consumers read an online review before making a purchase. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. Encourage UGC.

Company 130

Company Brands UGC Reputation 130

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights. So you will need to actively encourage your brand champions to rate you on LinkedIn.

LinkedIn 130

LinkedIn Products B2B Review 130

Mindjumpers

MAY 13, 2011

This feature also tabs the interactions of the person on the social network for next 24 hours, which again gives you the list of the people and demographics he has interacted with. It is now best to run a test campaign on connections before actually launching it. It provides a kind of survey for more targeted advertising.

Features 173

Features Facebook Library Campaign 173

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. A social CEO makes for a company that’s socially smart.

Company 125

Company B2B Loyalty Survey 125

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Integrate your social lead tracking across teams.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

Review 127

Review Brands How To Analysis 127

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. — Sprout Social (@SproutSocial) November 30, 2022.

Strategy 106

Strategy Metrics Team Social Media 106

Hootsuite

DECEMBER 20, 2019

adults use the social network. Facebook is the most popular social network among seniors. Seniors may be Facebook’s smallest age group in the United States, but they flock to Facebook in larger number than other social sites. Facebook is the most popular social network in rural areas. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ignite Social Media

JANUARY 12, 2018

Quality video content is still paramount so keep in mind these best practices when creating video content for social. . In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Use Pinterest for Search. Activate Micro-Influencers. Figure Out Messenger.

Strategy 133

Strategy Social Media CPC Influencer 133

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Houseparty, The platform to engage Gen-Z.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Dave Fleet

OCTOBER 25, 2010

Ad agencies, to generalize, often come up with big ideas but they’re often based around one-way “push&# messages, rather than dialogue (in fitting with the short-term quarterly campaign-based model of thinking that I’ve discussed recently). The 2010 Trust Barometer results speak clearly to the implications of this approach.

Social Media 303

Social Media Survey Sites Examples 303

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? URL shortener. You can also customize Ow.ly

HootSuite 120

HootSuite URL Analytics FAQ 120

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. Integrate your social lead tracking across teams.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Mindjumpers

MARCH 22, 2012

Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network. This is also an effective way of analyzing the effectiveness of your campaigns. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. The social networks themselves are keen on influencer marketing, too. And influencers also shine when it comes to follower metrics and network effects.

Influencer 75

Influencer Strategy Marketing Survey 75