Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Quick Jump. What is an employee spotlight? 3 Examples of Strong Employee Spotlight Posts.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Identify content gaps. Guide multiple departments.

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Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Analyze earned, owned, and paid together , so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths.

Brands 152

Brands Analytics Consultant Data 152

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors. Well, being like Santa for one!

Social Media 141

Social Media Banking Marketing Mobile 141

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

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Template Templates Avatar How To 78

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Email should be the power player of your inbound marketing strategy. Image Credit: Top 10 Wholesale.

B2B 89

B2B Newsletter Metrics Curation 89

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

ProBlogger

JANUARY 31, 2016

I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. Before purchasing, 90% of mobile users research and compare prices. Mistake #2: Thinking Personal, Not Personalized.

Conversation 31

Conversation Mobile Retail iPad 31

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Imagine the impact it can have if you combine SMS marketing with social media campaigns. This article will discuss different types of SMS marketing, why you should integrate SMS and social media campaigns, and how to best implement these strategies.

SMS 114

SMS Campaign Social Media Strategy 114

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases.

Platform 150

Platform Campaign Video YouTube 150

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. LinkedIn is the only B2B-dedicated platform in our roundup. Choose your campaign type.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

The Realtime Report

APRIL 28, 2022

Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. It is used in B2B, online stores, services, web services and even show business. And mailing lists have the highest ROI. Not to mention banks, Internet providers and mobile operators. Let’s get on with it!

SMS 167

SMS Marketing Notification Construction 167

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Mobile friendly. It goes to say that you need to optimize for mobile devices.

Newsletter 132

Newsletter How To Marketing Template 132

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. Move away from campaign analysis; bring it back to the customer.

ROI 272

ROI Data Analysis Conversation 272

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. PPC for lead generation and B2B. PPC for lead generation and B2B. Mobile app analytics. — 10.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy. Are you ignoring baby boomers in your digital marketing?

Questions 142

Questions Social Media Strategy Survey 142

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 53% of email are opened on mobile devices (campaign monitor).

Template 167

Template Templates Content NewsCred 167

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. of watch time happens on mobile. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. We design and build remarkable mobile apps. Following: 88.

Company 149

Company Twitter Software System 149

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Social Media Strategies Summit

FEBRUARY 21, 2019

It’s actually not hard to measure these programs’ success, you just need to decide what type of outcome you’re looking for before the campaign begins. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Make sure your campaign is mobile-enabled.

Influencer 100

Influencer Authentication Guidelines Communities 100

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

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