Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. This is not always the case and I have seen this be a confusing area for brands, primarily when a celebrity’s fan reach has no contextual tie in with a brand but marketers use that celebrity anyway because they’re persuaded by numerical qualifiers.

Case Study 145

Case Study Study Influencer Project 145

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

OCTOBER 25, 2022

The social team at Triple Whale took notice of the trend and made it work for their brand. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Both co-marketing and co-branding campaigns bring engagement from the jump.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 22, 2022

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. You won’t have a full team starting out and that’s okay. A case for growing your social media marketing agency services.

Social Media 98

Social Media How To Marketing Price 98

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. .

Comparison 146

Comparison SEO Curation Domain Name 146

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. Getting Started. Creating Your LinkedIn Company Page.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. From setting up campaigns to promoting them effectively, you can help your audience understand and make the most of these powerful tools.

YouTube 103

YouTube Video Film Sports 103

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. If you don’t know their primary FAQ about your product or service, make time to sit down with your sales and customer service teams to learn.

Brands 108

Brands Content B2B Wireless 108

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. These people are your best advocates.

Products 110

Products Video Brands Content 110

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 140

B2B Strategy Statistics Research 140

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Why Steve from Blue’s Clues for the campaign? Social media manager.

Travel 93

Travel B2B Automotive Campaign 93

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

Social Media 120

Social Media Content Analysis Sports 120

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. And you don’t necessarily need all this within your team. A good studio will employ a team of creative and technical professionals with the skills to create original, high-quality content to your specifications.

Content 62

Content B2B Case Study Price 62

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Gathering case studies, testimonials and customer stories is integral to building a brand. You have to cast a wide net without spreading yourself or your team too thin.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Case studies. Combine this with a bit of social selling from your sales team, and you’ve got a solid BOFU social strategy.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. Launch a referral campaign. via @MrDannyGoodwin : [link]. Last chance!

Campaign 141

Campaign Social Media Discount Conference 141

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template 145

Template Templates How To Tourism 145

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? A B2B software company, or Skittles?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Great post, as usual.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. Create customer case studies. Emails campaigns are a great way to stay in touch with your customers. Set up a PPC campaign. In most cases you can get a free $50 voucher from Bing or Google.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You are indeed the perfect case study. You are indeed the perfect case study. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Bravo, man. Keep at it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 13, 2023

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. You can read the full case study here. In fact, it’s one of the best things that has ever happened to the worlds of B2B and B2C – period.

Social Media 76

Social Media Engagement Platform B2B 76

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. effective social media campaigns that left no question of their effectiveness.

Metrics 130

Metrics Strategy How To Tourism 130

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. 752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More! Let’s dive in! ?.

Influencer 61

Influencer Campaign Instagram YouTube 61